MIND AND CIE
For individuals seeking stress management and mental clarity, alongside corporate employees participating in employer-sponsored wellness programs.
Mind - Méditations guidées
Snapshot
Who is MIND AND CIE?
Providing guided meditation and mindfulness training to help individuals manage stress and improve daily well-being. Supporting corporate wellness through specialized emotional intelligence programs.
Target audience
Portfolio
Free 3Last updated
Mind - Méditations guidées
v4.7.1
20d ago
Publisher DNA
What defines MIND AND CIE?
Publisher DNA
Primary focus
Health & Fitness · Mindfulness and meditation
Scale
indie
Target audience
Individuals seeking stress management and mental clarity, alongside corporate employees participating in employer-sponsored wellness programs.
Signature Patterns
- •Focus on expert-led, structured mindfulness and meditation content
- •Hybrid monetization strategy combining consumer subscriptions with B2B corporate offerings
- •Integration of specialized programs for specific use cases like sleep, stress, and professional resilience
- •Utilization of strategic partnerships to distribute wellness content outside of traditional app store channels
Portfolio momentum
With only one release in the last six months and two of three apps currently inactive, the publisher is in a maintenance phase focused on their flagship meditation title.
Portfolio
What does MIND AND CIE ship?
Apps
3 apps analysed
Daily live sessions drive recurring morning habit retention
- High-quality expert-led content
- High subscription cost
Single-market publisher, every app ships only to United States.
Based on 1 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
85/100
Avg sentiment score
Rivals
Who does MIND AND CIE compete with?
The rivals identified
Nemeses(1)
Both apps target users seeking structured mindfulness, but Waking Up competes by offering a theory-heavy curriculum that challenges Mind's expert-led sessions for the same premium-paying demographic.
Contenders(10)
Both apps compete for the same user base by offering structured, expert-led meditation and mental wellness content. They overlap directly in their focus on guided sessions for stress reduction and sleep improvement.
Both apps target individuals seeking mindfulness, but Buddhify competes by offering a low-cost, situational approach that contrasts with the high-priced, expert-led sessions of Mind.
InnerNow competes for the same mindfulness audience by offering a similar library of guided sessions and habit-building tools, while scaling significantly higher with 39,674 ratings compared to Mind's 34.
Both apps target users seeking guided mindfulness practices, creating direct competition for daily habit formation among beginners and casual practitioners.
Both apps target the same mindfulness and sleep quality segment, competing directly for subscribers seeking guided audio content.
Medito competes for the same mindfulness-seeking audience by offering a zero-cost alternative that includes offline playback, a feature currently missing from Mind.
Both apps compete for the same mindfulness-seeking audience by positioning themselves as premium subscription services with annual pricing models.
Both apps target the guided meditation market, but HERE Meditation focuses on interactive, nature-based sensory exercises while Mind emphasizes expert-led, structured sessions.
Both apps target the same mindfulness audience with subscription-based guided meditation content, creating direct competition for daily user attention.
Both apps target the mindfulness market, but 3 Minute Mindfulness captures users seeking micro-sessions, whereas Mind focuses on long-form, expert-led content.
Same space(20)
MindShift CBT offers a strictly free, evidence-based toolkit for anxiety management, providing a clinical alternative to Mind's meditation-focused content.
Aura uses a data-driven personalization engine to curate content from various coaches, contrasting with Mind's expert-led, static library.
Dare offers an evidence-based training program for anxiety and panic, serving users who need more than just meditation for stress management.
Calm competes for the same sleep and stress-management audience by using high-production celebrity content to differentiate from Mind's expert-led focus.
Meditation Time 2.0 provides a privacy-focused, ad-free timer that appeals to users who want a simple tool without the content bloat of Mind.
BlessedPath serves the same stress-relief audience as Mind but differentiates through faith-based content for Christian users.
Happier Meditation targets the same professional audience as Mind but uses a practical, non-dogmatic approach to appeal to skeptics.
Headspace pivots toward clinical mental health support, offering a broader scope of services than Mind's meditation-centric model.
Insight Timer serves as a massive, community-driven alternative to Mind's curated approach, offering a vast free library that attracts price-sensitive users.
Sadhguru acts as a digital hub for Isha Foundation's specific spiritual teachings, serving users who prefer structured yoga and meditation guidance.
Mindfulness.com focuses on daily habit formation through personalized video coaching, offering a more interactive experience than Mind's library.
Oak provides a minimalist, customizable tool for building meditation habits, serving as a simpler alternative to Mind's structured programs.
Breethe competes for the same stress-relief audience as Mind by offering exclusive hypnotherapy and AI-guided navigation to reduce decision fatigue.
Open bridges the gap between digital meditation and physical studio experiences, appealing to users who want neurobiology-based stress regulation.
Unwinding Anxiety provides a clinical, neuroscience-backed habit-change framework that serves as a more intensive alternative to Mind's meditation sessions.
Rootd provides a specialized, clinical-grade toolkit for panic and anxiety relief that complements Mind's general meditation focus.
Balance targets the same habit-building audience as Mind but uses a personalized coaching loop to adapt sessions to individual goals.
The Way provides a linear, teacher-led path for Zen meditation, serving users who want to avoid the decision fatigue of Mind's library.
Wellify offers practical, personalized support for stress and sleep, serving as a lightweight alternative for users seeking quick daily wellness steps.
known for
Meditopia: Sleep, Meditation
Meditopia targets the same mindfulness audience as Mind by providing deep-dive meditations in 12 languages to address specific life experiences.
The Analyst's Read
The bottom line on MIND AND CIE
Bottom line
Mind and Cie is a niche publisher that has successfully extended its core meditation product into corporate and hospitality verticals. Their ability to maintain a consistent brand identity across both B2C and B2B channels provides a stable, if narrow, market position.
Frequently asked questions
How many apps does MIND AND CIE publish?
What kind of apps does MIND AND CIE make?
What is MIND AND CIE's top app?
In how many countries are MIND AND CIE's apps available?
What fed this analysis
- Apps analyzed:
- 3
- With full intel:
- 1
- With overview:
- 3
- Website scraped:
- yes
- Social presence:
- yes
