MIND AND CIE
For individuals seeking stress management and mental clarity, alongside corporate employees participating in employer-sponsored wellness programs.
Mind - Méditations guidées
Snapshot
Who is MIND AND CIE?
Providing guided meditation and mindfulness training to help individuals manage stress and improve daily well-being. Supporting corporate wellness through specialized emotional intelligence programs.
Target audience
Portfolio
Free 3Last updated
Mind - Méditations guidées
v4.7.1
2mo ago
Publisher DNA
What defines MIND AND CIE?
Publisher DNA
Primary focus
Health & Fitness · Mindfulness and meditation
Scale
indie
Target audience
Individuals seeking stress management and mental clarity, alongside corporate employees participating in employer-sponsored wellness programs.
Signature Patterns
- •Focus on expert-led, structured mindfulness and meditation content
- •Hybrid monetization strategy combining consumer subscriptions with B2B corporate offerings
- •Integration of specialized programs for specific use cases like sleep, stress, and professional resilience
- •Utilization of strategic partnerships to distribute wellness content outside of traditional app store channels
Portfolio momentum
With only one release in the last six months and two of three apps currently inactive, the publisher is in a maintenance phase focused on their flagship meditation title.
Portfolio
What does MIND AND CIE ship?
Apps
3 apps analysed
Daily live sessions drive recurring morning habit retention
- High-quality expert-led content
- High subscription cost
Single-market publisher, every app ships only to United States.
Based on 1 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
85/100
Avg sentiment score
Rivals
Who does MIND AND CIE compete with?
The rivals identified
Nemeses(1)
Both apps target users seeking structured mindfulness, but Waking Up competes by offering a theory-heavy, secular curriculum that challenges the expert-led, wellness-focused content provided by Mind.
Contenders(10)
Both apps compete for the same mindfulness audience through guided audio content, but 7Mind differentiates by offering courses reimbursable by health insurance providers.
Both apps target busy professionals seeking structured mindfulness, with Buddhify's situational categories directly competing against Mind's thematic library for daily habit formation.
Both apps target the guided meditation market with overlapping content categories including sleep, stress, and morning routines. They compete directly for users seeking structured mindfulness tools to manage emotional patterns and daily habits.
Both apps target users seeking guided mindfulness practices, but Relax Meditation captures the beginner segment through a freemium model that contrasts with the premium-only barrier of Mind.
Both apps target the same mindfulness and sleep-aid audience, with the rival capturing users who require offline access to audio content that the source app currently lacks.
Both apps target users seeking guided meditation, but Meditar focuses on voice customization and minimalist UI, while Mind emphasizes expert-led content and structured programs.
Both apps target the mindfulness market with expert-led guided sessions, creating direct competition for users seeking daily stress reduction and focus improvement.
Both apps compete for the same audience of users seeking daily mindfulness and sleep tools through subscription-based guided audio content.
Medito competes for the same mindfulness audience by offering a zero-cost alternative that includes offline playback, which directly addresses a primary user request for Mind.
Both apps compete for the same mindfulness audience by offering subscription-based access to guided meditation libraries and daily habit-building tools.
Same space(20)
Aura uses data-driven personalization to curate content, acting as a dynamic alternative to Mind's static library.
BetterMe focuses on CBT-based mental health strategies, offering a clinical complement to Mind's wellness-focused content.
Calm competes for the same morning habit as Mind but uses celebrity-narrated content to drive retention.
Breathewell Mindfulness provides haptic-based breathing tools that offer a different sensory experience than Mind's audio-only sessions.
BlessedPath targets users seeking spiritual stress relief, overlapping with Mind's meditation audience but with a religious focus.
FitMind provides a 30-day training program that serves as a more intensive alternative to Mind's daily sessions.
Happier Meditation targets the same professional demographic as Mind but uses a non-dogmatic, skeptic-friendly approach.
Headspace overlaps with Mind's meditation focus but pivots toward clinical mental health services like therapy.
Stress Relief Affirmations offers hypnotic meditation sessions that serve as a specialized subset of Mind's broader library.
Insight Timer serves as a massive open-access alternative to Mind's curated, expert-led structure.
Quabble integrates journaling and meditation into one routine, offering a broader scope than Mind's meditation focus.
Oak provides a minimalist tool for habit formation that complements Mind's more structured, expert-led content.
Breethe provides an AI-guided alternative to Mind's human-led content for users experiencing decision fatigue.
Open bridges science and spirituality through neurobiology-based breathwork, offering a different technical foundation than Mind.
ZenForge uses an AI chat guru to provide personalized guidance, offering a tech-forward alternative to Mind's human-led content.
Smiling Mind provides a psychologist-designed mental fitness model that serves as a free alternative to Mind.
Balance offers a personalized coaching loop that directly addresses the habit-formation goals of Mind users.
The Way provides a singular, teacher-led path that serves as a direct alternative to Mind's thematic library.
Serene provides a tracking-focused mental health tool that complements Mind's meditation-only library.
Mindfulness Coach offers a free, clinical alternative to Mind's premium subscription model.
New entrants(2)
MyFidget provides tactile stress relief toys that serve as a physical, non-meditative complement to Mind.
ZenGPT provides mood-based meditation generation, offering a highly dynamic alternative to Mind's fixed library.
The Analyst's Read
The bottom line on MIND AND CIE
Bottom line
Mind and Cie is a niche publisher that has successfully extended its core meditation product into corporate and hospitality verticals. Their ability to maintain a consistent brand identity across both B2C and B2B channels provides a stable, if narrow, market position.
Frequently asked questions
How many apps does MIND AND CIE publish?
What kind of apps does MIND AND CIE make?
What is MIND AND CIE's top app?
In how many countries are MIND AND CIE's apps available?
What fed this analysis
- Apps analyzed:
- 3
- With full intel:
- 1
- With overview:
- 3
- Website scraped:
- yes
- Social presence:
- yes
