Secret Mode
For casual puzzle enthusiasts and players seeking low-stress, narrative-driven, or organizational gameplay experiences.
A Little to the Left: Drawers
Snapshot
Who is Secret Mode?
Delivering cozy, tactile puzzle experiences that prioritize relaxation and satisfying organization for casual gamers.
Target audience
Portfolio
Free 4Last updated
A Little to the Left: Drawers
v3.6.1
5mo ago
Publisher DNA
What defines Secret Mode?
Publisher DNA
Primary focus
Mobile games · cozy puzzle and exploration niche
Scale
indie
Target audience
Casual puzzle enthusiasts and players seeking low-stress, narrative-driven, or organizational gameplay experiences.
Signature Patterns
- •Focus on 'cozy' aesthetic and low-stress, tactile puzzle mechanics
- •Implementation of 'Daily Tidy' or similar recurring content delivery systems
- •Hybrid 'freemium' monetization utilizing free trials with one-time IAP unlocks
- •Emphasis on multiple solution paths for logical and organizational puzzles
Portfolio momentum
Released 9 updates across 4 apps in the last 6 months with all titles remaining active, indicating a consistent development cadence.
Portfolio
What does Secret Mode ship?
Apps
4 apps analysed
Brain-teasing puzzle game! Relax as you sort, stack, and tidy up objects.
Retention-focused 'Daily Tidy' procedural content
- Visuals and Aesthetics
- Users report: Misleading Monetization
Brain-teasing puzzle game! Relax as you sort, stack, and tidy up objects.
Distributed across 11 markets, strongest in Europe.
Based on 2 of 4 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Mexico2 / 2
- United States2 / 2
- Brazil1 / 2
Europe (6)
- France2 / 2
- Germany2 / 2
- Italy2 / 2
- Spain2 / 2
- Netherlands1 / 2
›+1 more europe market
- Portugal1 / 2
Asia-Pacific (2)
- Japan2 / 2
- South Korea2 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
58/100
Avg sentiment score
Rivals
Who does Secret Mode compete with?
The rivals identified
Nemeses(1)
Directly mirrors the target's 'OCD' and 'satisfying' positioning with a comparable rating scale (4.7k vs target's ~8k) and high update recency.
Contenders(3)
The current market leader by volume (374k ratings) that defines the 'Tidy' sub-genre on mobile.
The hyper-casual benchmark for the 'sorting' mechanic, maintaining massive scale and recent updates.
A high-quality premium peer that competes for the 'cozy/tactile' puzzle audience with similar rating counts.
Same space(2)
A premium indie staple that targets the same 'meticulous observer' audience.
Shares the 'cozy puzzle' ecosystem with high production values and a similar 4.8+ rating profile.
New entrants(2)
Rapidly emerging threat (64k ratings since 2024) with high update frequency (4 in last 6 months).
A very recent 2025 release that has quickly gained traction in the retail-sorting niche.
The Analyst's Read
The bottom line on Secret Mode
Bottom line
Secret Mode is a focused studio successfully carving out a premium-leaning niche within the casual puzzle market. Their disciplined use of recurring daily content and tactile gameplay mechanics provides a strong foundation for long-term player retention.
Frequently asked questions
How many apps does Secret Mode publish?
What kind of apps does Secret Mode make?
What is Secret Mode's top app?
In how many countries are Secret Mode's apps available?
What fed this analysis
- Apps analyzed:
- 4
- With full intel:
- 1
- With overview:
- 4
- Website scraped:
- yes
- Social presence:
- yes