Set The Standard
For serious bodybuilding enthusiasts and athletes seeking professional-grade programming and a discipline-oriented community.
STNDRD Workout & Fitness Plans
Snapshot
Who is Set The Standard?
Providing bodybuilding programming and discipline-focused training tools for serious athletes and competitive lifters.
Target audience
Portfolio
Free 1Last updated
STNDRD Workout & Fitness Plans
v4.1.38
6mo ago
Publisher DNA
What defines Set The Standard?
Publisher DNA
Primary focus
Bodybuilding and strength training
Scale
indie
Target audience
Serious bodybuilding enthusiasts and athletes seeking professional-grade programming and a discipline-oriented community.
Origin
Developed as a training platform to distribute the bodybuilding methodologies of 6x Mr. Olympia Chris Bumstead.
Portfolio momentum
Maintained a consistent update cadence with 3 releases for their flagship title in the last 6 months, including a major update within the last 10 days.
Portfolio
What does Set The Standard ship?
Apps
1 app analysed
Train under the expert guidance of 6x Mr. Olympia Champion Chris Bumstead (CBUM)
Integrated macro tracking consolidates fitness and nutrition, increasing user switching costs.
- Structured workout programs provide clear guidance for lifters who want to avoid planning their own routines
- Frequent application crashes on the launch screen prevent users from accessing their paid workout routines
Single-market publisher, every app ships only to United States.
Based on 1 of 1 app with localized market data · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
Rivals
Who does Set The Standard compete with?
The rivals identified
Nemeses(1)
Both apps compete for the same fitness-conscious audience by offering structured, instructor-led workout content. While STNDRD focuses on bodybuilding, Peloton captures the broader boutique studio market, creating a direct conflict for users seeking high-authority guidance.
Contenders(10)
Both apps target gym-goers seeking structured routines and progress tracking, creating direct competition for users prioritizing routine management and exercise logging.
Both apps target strength training enthusiasts, with STNDRD focusing on expert-led bodybuilding and Fitbod on AI-generated, equipment-agnostic routines.
Both apps target serious lifters and bodybuilding enthusiasts with structured, coach-led or data-backed programs, creating direct competition for users seeking long-term progression.
Both apps target strength training enthusiasts, but Hevy captures the daily habit through social interaction and detailed progress tracking, whereas STNDRD relies on expert-led programming.
JEFIT competes for the same strength-training audience by offering a broad exercise library and progress tracking, directly challenging the utility-focused user base of STNDRD.
Both applications target serious lifters with coach-led, structured strength training and nutrition tracking, competing directly for the same subscription-based fitness market.
Both apps target strength training enthusiasts, with STNDRD focusing on expert-led bodybuilding programs while Lyfta provides a manual-first tracking utility for general gym-goers.
Both applications target the strength training market with integrated logging and planning, but the rival captures a broader audience through AI-driven personalization and native wearable support.
Both apps target strength training enthusiasts, with STNDRD providing expert-led bodybuilding programs and Strong offering a manual logging interface for the same user base.
Both apps target strength-training enthusiasts with structured routines and nutrition tracking, competing for users seeking coach-led or AI-generated guidance.
Same space(20)
Alpha Progression competes with STNDRD by providing a science-based, adaptive training plan for strength athletes.
Stronger serves the same community-focused gym audience as STNDRD but emphasizes AI-driven performance analytics.
Bodybuilding.com offers a broader fitness ecosystem that includes supplement shopping, complementing STNDRD's bodybuilding-focused programming.
Boostcamp offers a massive library of coach-led programs that directly challenges STNDRD's expert-verified content strategy.
BurnFit competes with STNDRD by optimizing for extremely fast workout logging to build long-term consistency.
Workout for Women targets the time-constrained portion of STNDRD's audience with short, home-based routines.
1st Phorm competes with STNDRD by offering human-led coaching as a premium alternative to self-guided workout apps.
Liftoff competes with STNDRD by using gamification to solve the consistency issues common among gym-goers.
Hevy offers a direct alternative to STNDRD's workout logging by focusing on a simple, community-driven experience for gym-goers.
Home Workout targets the beginner segment of STNDRD's audience with a high-volume, equipment-free fitness utility.
Lyfta serves the same gym-tracking demographic as STNDRD but emphasizes a more flexible, user-defined logging experience.
MyFitCoach targets the same strength-training audience as STNDRD by using science-based algorithms to personalize workout plans.
MyFitnessPal serves as a broader nutrition-tracking utility that captures the health-conscious audience STNDRD targets for macro management.
Nike Training Club provides a free, high-production alternative for users who find STNDRD's subscription-gated content too restrictive.
Calorie Counter + acts as a specialized nutrition-tracking utility for users who prioritize food database accuracy over STNDRD's bodybuilding focus.
RepCount serves the same strength-training audience as STNDRD but focuses on a minimalist interface for faster logging.
FORM competes for the wellness-focused segment of STNDRD's audience by prioritizing high-quality instructional content.
Runna competes for the performance-oriented segment of STNDRD's audience by offering science-backed, adaptive training plans.
MacroFactor provides a superior data-driven alternative to STNDRD's nutrition tracking by using automated metabolic adjustments.
Symmetry competes for the same bodybuilding audience as STNDRD by using AI to automate personalized training plans.
New entrants(2)
Overload targets the same hypertrophy-focused audience as STNDRD with a research-backed, adaptive training methodology.
Tenzio serves the hypertrophy-training niche by automating the decision-making process for weight and progression.
Frequently asked questions
How many apps does Set The Standard publish?
What kind of apps does Set The Standard make?
What is Set The Standard's top app?
In how many countries are Set The Standard's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes
