Set The Standard
For serious bodybuilding enthusiasts and athletes seeking professional-grade programming and a discipline-oriented community.
STNDRD Workout & Fitness Plans
Snapshot
Who is Set The Standard?
Providing bodybuilding programming and discipline-focused training tools for serious athletes and competitive lifters.
Target audience
Portfolio
Free 1Last updated
STNDRD Workout & Fitness Plans
v4.1.38
5mo ago
Publisher DNA
What defines Set The Standard?
Publisher DNA
Primary focus
Bodybuilding and strength training
Scale
indie
Target audience
Serious bodybuilding enthusiasts and athletes seeking professional-grade programming and a discipline-oriented community.
Origin
Developed as a training platform to distribute the bodybuilding methodologies of 6x Mr. Olympia Chris Bumstead.
Portfolio momentum
Maintained a consistent update cadence with 3 releases for their flagship title in the last 6 months, including a major update within the last 10 days.
Portfolio
What does Set The Standard ship?
Apps
1 app analysed
Train under the expert guidance of 6x Mr. Olympia Champion Chris Bumstead (CBUM)
Integrated macro tracking consolidates fitness and nutrition, increasing user switching costs.
- Structured workout programs provide clear guidance for lifters who want to avoid planning their own routines
- Frequent application crashes on the launch screen prevent users from accessing their paid workout routines
Single-market publisher, every app ships only to United States.
Based on 1 of 1 app with localized market data · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
Rivals
Who does Set The Standard compete with?
The rivals identified
Nemeses(1)
Both apps target serious lifters with structured, data-backed programming, competing for the same high-intent bodybuilding and strength-training audience.
Contenders(10)
Both apps compete for the same fitness-tracking audience by offering freemium workout logging and progress monitoring tools.
Both apps target strength training enthusiasts, but Fitbod uses AI to generate equipment-agnostic routines while STNDRD relies on static, expert-verified bodybuilding programs.
Both apps target strength training enthusiasts, with STNDRD focusing on expert-led bodybuilding programs and Hevy on community-driven progress tracking.
Both apps target serious lifters with coach-led, structured strength programming and integrated nutrition tracking, creating direct competition for the same user base.
Both apps compete for the same fitness-focused user base by offering structured workout plans and nutrition tracking, though they target different ends of the experience spectrum.
Both apps target strength training enthusiasts, but Lyfta offers a manual-first utility for general gym-goers while STNDRD focuses on expert-led bodybuilding programs.
Both apps target strength training enthusiasts with subscription models, competing for users who require structured logging and progressive overload tracking.
Both apps target strength training enthusiasts, competing for the same user base by offering structured workout logging and routine management tools.
Both apps compete for fitness enthusiasts by offering structured, coach-led training programs and activity tracking within the Health and Fitness category.
Both apps compete for the same audience of strength-training enthusiasts by offering subscription-based, structured workout programming and integrated nutrition management.
Same space(19)
Alpha Progression focuses on science-based, adaptive strength training that appeals to the same serious lifter demographic as the source app.
Simple uses gamification and AI coaching to solve the consistency problem for users who find the source app's bodybuilding focus too rigid.
Bodybuilding.com provides a multi-modal workout and shopping experience that expands beyond the source app's focus on bodybuilding programs.
BurnFit focuses on long-term habit formation through logging, offering a stable alternative to the source app's crash-prone experience.
Workout for Women targets time-constrained users with short, home-based routines that contrast with the source app's long-form bodybuilding sessions.
Bevel synthesizes fragmented health data into a coaching interface, providing a more comprehensive wellness view than the source app.
Foodvisor provides specialized AI-powered nutrition recognition that exceeds the basic macro tracking found in the source app.
Google Health acts as a centralized health dashboard for wearable users, filling the gap in the source app's lack of wearable integration.
Liftoff gamifies gym attendance through ranking systems, offering a social retention loop missing from the source app.
Gymshark uses a 66-day challenge to build fitness habits, providing a structured alternative to the source app's bodybuilding focus.
Hevy provides a stable, community-focused alternative for logging lifts that avoids the technical instability of the source app.
Lyfta offers a reliable, high-performance logging alternative for serious lifters who experience data loss in the source app.
MyFitnessPal acts as the primary nutrition tracking alternative for users who require a massive food database beyond the source app's capabilities.
Nike Run Club serves as a free, high-production coaching alternative for users who value athlete-led content over the source app's bodybuilding focus.
Strava offers a social-first retention loop through segment leaderboards that complements the source app's bodybuilding focus.
MacroFactor offers superior metabolic accuracy through a dynamic expenditure algorithm for users who find the source app's macro tracking insufficient.
Symmetry provides a genetic-based, AI-driven approach to bodybuilding that differentiates from the source app's coach-led programs.
Muscle Monster targets the same bodybuilding audience with AI-guided routines but uses a 21-day challenge format to drive engagement.
Gymwork leverages influencer-led routines to attract users who prefer following professional athlete programs over the source app's coach-led content.
New entrants(1)
Gymtone provides injury tracking and animated guides for gym-goers, offering a recovery-focused alternative to the source app's bodybuilding focus.
Frequently asked questions
How many apps does Set The Standard publish?
What kind of apps does Set The Standard make?
What is Set The Standard's top app?
In how many countries are Set The Standard's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes
