Sorted Food
For home cooks and brand fans looking to streamline grocery shopping and reduce food waste through structured meal plans.
Sidekick by Sorted Food
Snapshot
Who is Sorted Food?
Helping home cooks eliminate meal-planning stress and food waste through guided, ingredient-efficient recipe packs.
Target audience
Portfolio
Free 2Last updated
Sidekick by Sorted Food
v3.2.0
7mo ago
Publisher DNA
What defines Sorted Food?
Publisher DNA
Primary focus
Culinary utility and meal planning
Scale
indie
Target audience
Home cooks and brand fans looking to streamline grocery shopping and reduce food waste through structured meal plans.
Origin
Evolved from a popular YouTube food show and community into a digital product studio.
Signature Patterns
- •Strict subscription-based monetization across the portfolio.
- •Emphasis on 'Meal Packs' to ensure ingredient cross-compatibility and waste reduction.
- •Step-by-step guided cooking interface designed for real-time kitchen use.
- •Content-first approach utilizing recipes sourced from their own published physical media.
Portfolio momentum
Maintained a consistent update cadence with 3 releases across their 2-app portfolio in the last 6 months.
Portfolio
What does Sorted Food ship?
Apps
2 apps analysed
Giving home cooks confidence to make tasty recipes and simplify meal planning
Single-market publisher, every app ships only to United States.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
Rivals
Who does Sorted Food compete with?
The rivals identified
Nemeses(1)
Both apps target home cooks with meal planning and grocery management tools, creating direct competition for daily kitchen utility.
Contenders(4)
Both applications target home cooks seeking to reduce decision fatigue through integrated meal planning and grocery list management.
Both apps target home cooks seeking to automate meal planning and grocery management, creating direct competition for users looking to reduce decision fatigue in the kitchen.
Both apps target home cooks seeking to simplify meal planning, but they diverge on monetization and data architecture. They compete directly for users prioritizing reduced cognitive load in their weeknight dinner routines.
Both applications target home cooks seeking automated meal planning and recipe organization tools to manage weekly menus.
Same space(20)
CookBook offers centralized recipe management and AI-driven tools that compete with Sidekick's ingredient suggestions.
Cookpad offers a community-driven recipe discovery platform that provides a high-frequency alternative to Sidekick.
Crouton provides native Apple integration for users digitizing physical cookbooks, overlapping with Sidekick's management tools.
Zest provides a technique-focused video library that serves as an educational alternative to Sidekick's guidance.
Deliveroo provides grocery delivery integration as a high-frequency alternative to Sidekick's manual grocery planning.
Eatr provides automated meal planning and grocery list generation that competes for the same daily kitchen utility as Sidekick.
Gronda offers professional culinary masterclasses that target the serious home cook segment Sidekick also serves.
Guardian Feast offers curated recipe collections from editorial experts as a premium alternative to Sidekick.
HelloFresh provides a physical meal kit delivery service that serves as an alternative to Sidekick's digital planning.
Meal Planner & Grocery List provides an all-in-one menu organizer and recipe keeper for families.
KptnCook delivers daily recipes that create a high-frequency habit loop competing with Sidekick's meal planning.
Mob uses ingredient-based search and shopping tools to address the daily cooking friction Sidekick aims to solve.
Pick Up Limes offers a dietitian-approved, plant-based planning method that competes with Sidekick's meal packs.
Plan to Eat offers recipe management and automated grocery list generation similar to Sidekick's planning tools.
ReciMe aggregates social media recipes to solve content fragmentation similarly to Sidekick's planning tools.
Stashcook provides multi-source recipe import and meal planning functionality that overlaps with Sidekick's core utility.
TGB offers dynamic meal planning and grocery list updates that compete for the same daily-use kitchen utility as Sidekick.
NYT Cooking provides editorial-tested recipes that offer a high-trust alternative to Sidekick's community-focused content.
Thermomix Cookidoo provides guided cooking integration for hardware owners, creating a specialized path for meal execution.
Meal Planner & Macro Tracker provides AI-powered recipe importing and planning tools similar to Sidekick.
New entrants(2)
mise provides pantry-aware meal planning and supermarket integration that competes with Sidekick's ingredient-based suggestions.
Herbi offers personalized meal planning and grocery list generation similar to Sidekick's planning tools.
The Analyst's Read
The bottom line on Sorted Food
Bottom line
Sorted Food is a prime example of a community-led publisher successfully transitioning into a utility-first subscription model. Their high weighted rating across a focused portfolio indicates a disciplined product strategy that prioritizes user retention over broad-market app volume.
Frequently asked questions
How many apps does Sorted Food publish?
What kind of apps does Sorted Food make?
What is Sorted Food's top app?
In how many countries are Sorted Food's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 0
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes