Subway® icon
Subway® icon
Subway Deutschland icon
+2

SUBWAY Restaurants

For frequent restaurant customers seeking convenience and loyalty rewards, alongside franchise employees utilizing internal training modules.

Known forSubway®
5apps4.9(2.4M) Multi-theme

Snapshot

Who is SUBWAY Restaurants?

Facilitating digital ordering and loyalty rewards for restaurant customers while providing internal training tools for franchise staff.

Target audience

Frequent restaurant customers seeking convenienceLoyalty rewardsAlongside franchise employees utilizing internal training modules

Active nemesis

Arcos Dorados

Other rivals

Portfolio

Free 5
5
apps
Food & Drink3
Education1
Essen und Trinken1

Last updated

Subway®

v101.8.0

3mo ago

Intense

Publisher DNA

What defines SUBWAY Restaurants?

Publisher DNA

Primary focus

Food & Drink ordering and internal corporate training

Scale

indie

Target audience

Frequent restaurant customers seeking convenience and loyalty rewards, alongside franchise employees utilizing internal training modules.

Signature Patterns

  • •Strict focus on free-to-use utility apps
  • •Integration of loyalty and rewards programs
  • •Bifurcated strategy targeting both end-consumers and internal staff
  • •High-frequency update cadence for core transactional products
Intense

Portfolio momentum

Released 12 updates across 2 apps in the last 6 months, indicating a high frequency of maintenance and feature iteration.

Last release 20d agoActive apps 2

Portfolio

What does SUBWAY Restaurants ship?

Apps

5 apps analysed

Subway® icon
Subway®

Eating fresh just got a whole lot better with the new Subway app.

4.8(1.2M)

Physical restaurant footprint drives consistent app install velocity

  • The core food product remains a healthy fast food option for consumers seeking nutrition
  • The latest update introduces severe checkout failures and broken promotional code application for users
Subway® icon
Subway®

Eating fresh just got a whole lot better with the new Subway app.

4.8(1.2M)
  • Convenient in-store pickup allows users to bypass long queues and save time during busy hours
  • Device incompatibility errors following the latest update prevent users from accessing their rewards and ordering

Analysis in progress

Single-market publisher, every app ships only to United States.

Based on 2 of 5 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States2 / 2

Core markets (2/2 apps)

United States

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

2

Negative apps

15/100

Avg sentiment score

Unlock the app dragging this portfolio down.

Access the full report for free

Rivals

Who does SUBWAY Restaurants compete with?

The rivals identified

Nemeses(2)

Arcos Dorados

known forMcDonald's Offers and Delivery

1 app4.3Food & Drink

Both applications compete for the same fast-food consumer base by offering loyalty-point accumulation and mobile ordering for pickup or delivery.

McDonald's USA

known forMcDonald's

1 app4.8Food & Drink

Both apps compete for the same convenience-seeking, loyalty-driven fast-food customer base, relying on mobile ordering and rewards to drive repeat transactions.

Contenders(18)

Arby's

known forArby's - Fast Food Sandwiches

1 app4.8Food & Drink

Both apps target fast-food consumers seeking mobile ordering and loyalty rewards, competing directly for the same time-sensitive dining occasions.

Arby's Restaurant Group

known forArby's Fast Food Sandwiches

1 app4.8Food & Drink

Both apps compete for the same fast-food consumer base by offering mobile ordering, loyalty point accumulation, and pickup or delivery options within the same food category.

Buffalo Wild Wings

known forBuffalo Wild Wings

2 apps4.9Food & Drink

Both apps compete for the same fast-casual dining audience by using loyalty-driven mobile ordering to capture repeat visits.

CKE RESTAURANTS HOLDINGS

known forCarl's Jr. Mobile Ordering

2 apps4.8Food & Drink

It addresses the same quality-control challenges as Subway by using digital notifications to manage mobile order pickup.

Del Taco IT

known forDel Taco - Del Yeah! Rewards

1 app4.4Food & Drink

Both apps compete for the same fast-food loyalty segment, using mobile-ahead ordering and rewards programs to drive repeat visits.

Dodo Brands International DMCC

known forDodo Pizza Delivery

1 app4.8Food & Drink

Both apps compete for the same high-frequency, mobile-first food delivery audience, and both platforms currently struggle with critical authentication and checkout failures that disrupt the ordering process.

Domino's Pizza

known forDomino's Pizza USA

1 app4.8Food & Drink

Both apps compete for the same fast-casual dining audience by offering mobile ordering and loyalty rewards, forcing users to choose between Subway's ingredient customization and Domino's delivery-focused tracking.

DOMINO'S PIZZA UK & IRELAND

known forDomino's Pizza Delivery UK&ROI

1 app0.0Food & Drink

Both apps compete for the same fast-food delivery and pickup market, targeting users who prioritize rapid ordering and loyalty-based discounts.

Jack in the Box

known forJack in the Box® - Order Food

2 apps4.8Food & Drink

Both apps compete for the same fast-food customer base by providing mobile-first ordering and loyalty-point accumulation.

Papa John's International

known forPapa Johns Pizza & Delivery

1 app4.9Food & Drink

Both apps compete for the same fast-food delivery and pickup audience, utilizing loyalty-driven retention models to secure repeat transactions in the US market.

Papa John's Pizza

known forPapa Johns Pizza & Delivery

1 app4.9Food & Drink

Both apps compete for the same on-demand food delivery and carryout audience, utilizing loyalty-point programs to drive repeat purchases in the restaurant food delivery category.

Pizza Hut Digital & Technology

known forPizza Hut UK Delivery&Takeaway

1 appFood & Drink

Both apps compete for the same fast-food delivery and pickup market, utilizing loyalty programs to drive repeat orders for physical food products.

Pizza Hut

known forPizza Hut - Delivery & Takeout

1 app4.7Food & Drink

Both apps compete for the same fast-food delivery and pickup market share, utilizing loyalty programs to drive repeat transactions.

Popeyes Louisiana Kitchen

known forPopeyes®

1 app4.8Food & Drink

Both apps compete for the same fast-food consumer base by using loyalty programs and mobile ordering to drive repeat store visits.

QDOBA Mexican Eats

known forQDOBA Mexican Eats

1 app4.9Food & Drink

Both apps compete for the same fast-casual dining segment by offering mobile ordering and loyalty rewards to frequent customers.

Slice Solutions

known forSlice Local Pizza Delivery

1 app4.8Food & Drink

Slice competes for the same fast-casual dining occasion by aggregating local pizza options, directly challenging the convenience-focused ordering model of Subway.

Taco Bell

known forTaco Bell Fast Food & Delivery

1 app4.7Food & Drink

Both apps compete for the same value-conscious, time-sensitive fast-food consumer, utilizing loyalty programs and mobile-first ordering to drive repeat visits.

Zaxby's Franchising

known forZaxbys

1 app4.7Food & Drink

Both apps compete for the same fast-food customer base by offering mobile ordering and loyalty programs to drive repeat transactions.

Same space(24)

7-Eleven

known for7-Eleven: Rewards & Shopping

3 apps4.9Food & Drink

7-Eleven competes for the same commuter audience by using a hybrid loyalty and subscription model to drive foot traffic.

Auntie Anne's

known forAuntie Anne’s Rewards

2 apps4.7Food & Drink

Auntie Anne’s Rewards uses a loyalty-based utility to drive physical mall traffic, competing for the same snack-focused audience.

BOLT TECHNOLOGY OU

known forBolt Food: Delivery & Takeaway

1 app4.6Food & Drink

Bolt Food serves as a logistics-focused delivery platform that competes for the same convenience-seeking audience as Subway.

Checkers Drive-In Restaurants

known forCheckers & Rally's Rewards

1 app4.7Food & Drink

Checkers & Rally's Rewards competes for the same fast-food audience by using mobile ordering to bypass drive-thru lines.

Deliveroo

known forDeliveroo: Food & Shopping

2 apps4.6Food & Drink

Deliveroo competes for the same urban professional demographic by prioritizing rapid delivery speed and subscription-based loyalty.

foodora AB

known forfoodora: Food & Groceries

1 app4.0Food & Drink

foodora competes for the same food-delivery audience by offering both delivery and pick-up options for local restaurants.

Greggs

known forGreggs App - Food & Drink

1 app4.5Food & Drink

Greggs App competes for the same quick-service loyalty audience by using stamp cards to drive physical store transactions.

Grubhub

known forGrubhub: Food Delivery

1 app4.7Food & Drink

Grubhub competes for the same family and group dining segment by using fee-free thresholds to drive order volume.

International Dairy Queen

known forDairy Queen® Food & Treats

1 app4.7Food & Drink

It shares the same loyalty-integrated ordering model, though it focuses on a dessert-heavy menu rather than sandwiches.

Just Order Enterprise

known forFantuan Delivery-饭团外卖

1 app4.6Food & Drink

Fantuan Delivery competes for the same food-delivery audience by specializing in Asian cuisine and local restaurant partnerships.

Just-Eat Holding

known forJust Eat: Food and Shops

1 app4.6Food & Drink

Just Eat functions as a broad convenience utility that bundles restaurant meals with household essentials to capture higher-frequency usage.

Kangaroo

known forKeeta - Food Delivery

1 app3.6Food & Drink

Keeta competes for the same urban consumer base by using aggressive promotional discounting to drive initial user acquisition.

Murphy USA: REV UP, AMERICA!

known forMurphy Drive Rewards

1 app4.8Food & Drink

Murphy Drive Rewards uses fuel-discount utility to secure retail traffic, competing for the same commuter demographic as Subway.

Panda Express

known forPanda Express

1 app4.8Food & Drink

It serves as a direct utility for high-intent customers, mirroring the ordering-focused behavior of the Subway user base.

Pret

known forPret A Manger: Coffee & Food

1 app4.6Food & Drink

Pret A Manger competes for the same coffee and food audience by using a subscription-based loyalty model.

Rappi, Inc - Delivery

known forRappi: Food Delivery, Grocery

1 app3.5Food & Drink

Rappi serves as a broad-spectrum delivery utility that competes for the same convenience-oriented user base.

Shipt

known forShipt: Order Grocery Delivery

2 apps4.9Food & Drink

Shipt competes for the same household-focused demographic by using a membership-based model for grocery and retail delivery.

Sonic Industries Services

known forSONIC Drive-In - Order Online

1 app4.9Food & Drink

This app competes for the same daily-visit fast-food audience by using promotional drink deals to drive physical store traffic.

Starbucks Coffee Company

known forStarbucks

1 app4.9Food & Drink

It dominates the morning-commute segment, providing a benchmark for the mobile order-ahead convenience Subway aims to provide.

Steak 'n Shake

known forSteak 'n Shake Rewards Club

1 app4.8Food & Drink

It offers a similar rewards-based ordering experience for a restaurant chain, competing for the same user's limited phone storage.

Talabat

known fortalabat: Food, grocery & more

1 app4.3Food & Drink

Talabat captures the same high-frequency transactional base in the Middle East through a subscription-based delivery model.

Uber Technologies

known forUber Eats: Food and Grocery

1 app4.6Food & Drink

Uber Eats acts as a multi-category delivery marketplace that competes for the same urban consumer's meal budget as Subway.

Wendy's International

known forWendy’s

1 app4.8Food & Drink

It targets the same quick-service demographic by using app-exclusive offers to incentivize repeat visits and data collection.

White Castle Management Co.

known forWhite Castle Online Ordering

1 app3.7Food & Drink

White Castle Online Ordering competes for the same fast-food audience by using gamified quests to drive repeat purchases.

New entrants(2)

Brew Culture

known for7 Brew Coffee

1 app4.3Food & Drink

It uses a similar customization-heavy model to drive order value, competing for the same fast-casual consumer.

婷婷 乔

known forRostic's: Food Delivery

1 app4.6Food & Drink

Rostic's competes for the same fast-food audience by offering streamlined mobile ordering for takeaway and delivery.

The Analyst's Read

The bottom line on SUBWAY Restaurants

Bottom line

Subway maintains a critical digital presence that serves as the backbone for its loyalty and operational training programs. The publisher's success hinges on resolving technical instability in its primary consumer app to protect its significant user base.

Frequently asked questions

How many apps does SUBWAY Restaurants publish?
SUBWAY Restaurants has 5 apps tracked by Marlvel, primarily in the Food & Drink category.
What kind of apps does SUBWAY Restaurants make?
SUBWAY Restaurants's portfolio is concentrated in Food & Drink and Education, with an average rating of 4.9/5 across rated apps.
What is SUBWAY Restaurants's top app?
By review volume across the portfolio, Subway® is SUBWAY Restaurants's best-known app tracked by Marlvel.
In how many countries are SUBWAY Restaurants's apps available?
Marlvel has tracked SUBWAY Restaurants's apps across 1 country.

What fed this analysis

Apps analyzed:
2
With full intel:
1
With overview:
2
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by SUBWAY Restaurants, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “SUBWAY Restaurants intelligence.” Updated 2026-04-30. https://marlvel.ai/publishers/subway-restaurants

See methodologyContact support

Data licensed under CC-BY-NC 4.0