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Artbook - Paint by Number vs its rivals

Side-by-side comparison against Artbook - Paint by Number's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Artbook - Paint by Number
This App
Color by Number：Coloring Games
Nemesis
Paint by Number: Coloring Game
Contender
Pixel Art － Color by Number
Contender
Coloring Book for Me
Peer
Adult Coloring Book - Pigment
Peer
Zen Color - Color By Number
Peer
Core Identity
DeveloperHyperfunWildlife StudiosWildlife StudiosEasybrain LtdMosaic S.r.l.Pixite Inc.Oakever Games
CategoryLifestyleEntertainmentGamesGamesEntertainmentLifestyleGames
PlatformiOS, AndroidiOS, AndroidiOS, AndroidAndroid, iOSiOSiOSiOS, Android
Store Metrics
Rating4.7 / 54.7 / 54.8 / 54.7 / 54.6 / 54.6 / 54.8 / 5
Ratings Count53,1371,623,71896,392739,052104,378207,826378,854
PriceFreeFreeFreeFreeFreeFreeFree
Release DateAug 19, 2018Dec 13, 2017Oct 18, 2018Oct 16, 2017Jul 28, 2016Dec 17, 2015Mar 26, 2021
Last UpdatedApr 4, 2026Apr 15, 2026Apr 23, 2026Feb 27, 2026Mar 30, 2026Apr 6, 2026May 12, 2026
Sentiment & Reviews
Sentimentmixedpositivemixedmixed--positive
Score65/10065/10065/10045/100--75/100
Praises
  • Extensive library of coloring categories provides a relaxing experience for long-term users
  • Relaxing Gameplay
  • Creative Features
  • Relaxing coloring mechanics provide a calming daily habit for long-term users
  • Relaxing core gameplay loop provides a reliable stress relief mechanism for daily users
--
  • Therapeutic coloring mechanics provide a reliable escape from daily stress and anxiety for users
Complaints
  • Intrusive advertisement frequency disrupts the flow of the coloring experience for free users
  • Excessive Advertising
  • Technical Bugs and Stability
  • False advertising regarding offline play and ad-free experience causes user frustration
  • Excessive ad frequency disrupts the relaxing experience and makes the app feel unplayable
--
  • Aggressive full-page advertisements disrupt the relaxing flow and frustrate users post-update
Requests
  • Search functionality to help users locate specific detailed pictures within the library
-
  • Addition of simpler coloring templates to accommodate younger children
  • One-time payment option to remove ads instead of recurring monthly subscription fees
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  • Search functionality for specific themes or categories to improve navigation through the image library
Strategic Intel
Strengths
  • Social sharing of time-lapse videos creates organic referral loops
  • Touch-based zoom interface reduces friction on small-screen devices
  • Unique Custom Image Import feature
  • Established Community Sharing social hub
  • Massive rating volume (1.9M+) driving App Store visibility
  • 30,000+ image library creates high content-variety retention
  • Story-driven progression creates a long-term habit loop
  • 40,000+ image library functions as a content-based distribution barrier
  • Gaming-expert design framework provides a superior meditative UX
  • Meta-game rewards drive session frequency
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  • Tranquil, minimalist aesthetic differentiates from high-intensity gamified rivals
  • Offline-play capability maintains DAU in low-connectivity segments
  • High-quality art library drives recurring user engagement
Weaknesses
  • Ad frequency before and after every picture drives high churn
  • Recycled seasonal content contradicts daily-content marketing claims
  • Aggressive ad frequency causing declining sentiment
  • Technical bugs (crashes and rendering issues)
  • UI fluidity lags behind top nemesis (Easybrain)
  • Aggressive ad-cadence drives high-frequency user churn
  • Offline-play marketing discrepancy triggers negative sentiment
  • Ad frequency disrupts the core relaxing experience
  • High monthly subscription cost prevents casual conversion
  • Touch interaction regressions increase physical fatigue
--
  • Subscription restoration failures block premium access post-update
  • Aggressive ad frequency disrupts the meditative user experience
  • Lack of cross-device progress sync forces churn on secondary hardware
Pricingsubscriptionfreemiumfreemiumfreemiumfreemiumfreemiumfreemium
Momentum-MaintenanceActiveMaintenanceIntenseIntenseSteady
Update Cadence-5 versions, ~4d avg5 versions, 2 majors/6mo, ~11d avg2 versions, ~7d avg5 versions5 versions5 versions, 4 majors/6mo, ~12d avg

Compare Artbook - Paint by Number head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Artbook - Paint by Number, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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