| Core Identity |
| Developer | fatsecret | MyFitnessPal, Inc. | Wombat Apps LLC | Noom, Inc. | WW International, Inc. | FitNow | Google | Yuca | MyNetDiary Inc. | FitOn Inc. |
| Category | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness |
| Platform | Android, iOS | iOS, Android | iOS | iOS | iOS | Android, iOS | iOS, Android | Android, iOS | iOS, Android | iOS, Android |
| Store Metrics |
| Rating | 4.8 / 5 | 4.7 / 5 | 4.8 / 5 | 4.7 / 5 | 4.8 / 5 | 4.8 / 5 | 4.5 / 5 | 4.8 / 5 | 4.8 / 5 | 4.9 / 5 |
| Ratings Count | 13,954 | 2,316,370 | 725,975 | 863,351 | 2,341,266 | 750,859 | 656,251 | 91,753 | 146,559 | 282,784 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Dec 23, 2009 | Dec 8, 2009 | Dec 30, 2010 | May 9, 2013 | Sep 19, 2009 | Nov 21, 2008 | Oct 18, 2011 | Jan 9, 2017 | Feb 3, 2019 | Dec 4, 2018 |
| Last Updated | Apr 30, 2026 | Apr 14, 2026 | Apr 8, 2026 | Apr 22, 2026 | Apr 8, 2026 | Apr 29, 2026 | Apr 24, 2026 | Mar 30, 2026 | Apr 15, 2026 | Mar 16, 2026 |
| Sentiment & Reviews |
| Sentiment | mixed | mixed | mixed | negative | excellent | mixed | terrible | positive | - | - |
| Score | 55/100 | 45/100 | 55/100 | 35/100 | 82/100 | 35/100 | 20/100 | 75/100 | - | - |
| Praises | - Comprehensive free feature set provides high value for calorie and macro tracking enthusiasts
| - Weight Loss Effectiveness
- Extensive Food Database
| - Macro and net carb tracking features provide essential support for users managing keto diet goals
| - Educational daily lessons provide practical strategies for long-term weight management and healthy lifestyle changes
| - Ease of Tracking
- Program Effectiveness
| - Extensive food database and barcode scanning functionality support consistent long-term weight loss tracking
| - Core activity tracking features provide essential health insights for long-term users
| - Barcode scanning functionality provides immediate health insights for grocery shoppers in real time
- Ingredient breakdown and health scoring help users identify hidden toxins in common household products
- Alternative product recommendations assist users in making healthier purchasing decisions during their shopping trips
| - | - |
| Complaints | - Search functionality regressions post-update prevent users from finding common food items in the database
| - Aggressive Monetization
- Syncing and Data Integration Issues
| - Technical instability and blank screens following the latest update disrupt daily food logging habits
| - Forced gamification features like virtual seeds distract from the core utility of food tracking
| - UI Update Friction
- Data & Syncing Issues
| - Aggressive paywalling of previously free features creates significant friction for long-time loyal users
| - Post-update instability causes frequent app crashes and blank screen errors
| - Mandatory account creation requirements frustrate users who prefer immediate access without personal data sharing
- Inconsistent scoring logic between similar products leads to user distrust in the rating system
- Limited product database coverage for specific regions or niche items causes search frustration
| - | - |
| Requests | - Advanced navigation features for the nutrition calendar to jump between specific dates and weeks
| - | - Expanded non-keto recipe database to support users transitioning to broader healthy eating plans
| - Customizable interface options to hide unnecessary gamification and focus on core tracking tools
| - | - Toggle option to disable automatic calorie bonuses when syncing with external fitness wearables
| - Restoration of compact and efficient design patterns for daily metric navigation
| - Dark mode interface requested to improve usability for users with light sensitivity issues
- Customizable filtering options for nutritional stats to align with individual dietary goals
- Expanded database coverage for non-food categories like pet products
| - | - |
| Strategic Intel |
| Strengths | - Professional-sync tools create a B2B distribution moat via health-provider referrals
- Generous free-tier feature set sustains high organic install velocity
| - Massive food database (20.5M+ entries)
- Deep integration with 40+ third-party apps and devices
- Dominant market position (#1 Grossing in category)
| - Specialized metabolic tracking creates high switching costs
- Community challenges drive DAU/MAU via peer-to-peer accountability
| - Psychology-based curriculum creates high switching costs
- Clinical integration provides high-ARPU revenue stream
| - Proprietary Points® system creates a unique, non-replicable tracking experience
- Massive trust moat with 2.3M+ ratings and 'Doctor-Recommended' status
- First-mover in clinical GLP-1 integration for behavioral apps
| - Massive 56M-item food database creates high user switching costs
- Editors' Choice badge across five markets sustains organic install velocity
| - Hardware-software integration increases switching costs
- Editors' Choice badge sustains organic install velocity
| - Proprietary scoring methodology simplifies complex data for mass-market adoption
- Barcode scanner habit loop drives high daily session frequency
- Independent brand positioning builds trust against corporate-backed competitors
| - | - |
| Weaknesses | - Search-index regressions in the latest release break core logging utility
- Sensitive swipe-to-delete gestures cause frequent accidental data loss
| - Paywalled barcode scanner causing significant user backlash
- Unreliable syncing with wearables (Garmin, steps)
- Technical instability (frequent logouts, UI bugs)
| - Technical instability in the latest version erodes trust
- Subscription cancellation friction drives negative sentiment
| - Forced gamification elements drive negative sentiment
- Technical regressions cause data sync failures
| - UI friction in recent updates requiring more 'keystrokes' for core tasks
- Barcode database inaccuracies causing user distrust
- High-friction cancellation process leading to 'scam' complaints
| - Premium tier gating of legacy features drives negative sentiment
- 0.2★ Android-iOS rating gap indicates platform-specific performance regressions
| - Premium tier price exceeds category median
- High-frequency synchronization failure complaints post-update
| - Mandatory account creation creates a conversion barrier for privacy-conscious users
- Scoring inconsistencies between similar products trigger user distrust
- Limited database coverage in non-European markets restricts global growth
| - | - |
| Pricing | freemium | freemium | freemium | subscription | subscription | freemium | subscription | freemium | freemium | freemium |
| Momentum | Active | Maintenance | Maintenance | Active | Active | Active | Intense | Maintenance | Intense | Intense |
| Update Cadence | 5 versions, 2 majors/6mo, ~7d avg | 4 versions, ~12d avg | 2 versions, ~44d avg | 5 versions, ~12d avg | 2 versions, 1 majors/6mo, ~26d avg | 5 versions, 1 majors/6mo, ~5d avg | 5 versions, ~6d avg | 5 versions, ~17d avg | 5 versions | 5 versions |
