| Core Identity |
| Developer | Kalo Health Limited | FitNow | Wombat Apps LLC | MyNetDiary Inc. | Noom, Inc. | Stronger By Science Technologies LLC | Lifesum AB | MyFitnessPal, Inc. | Appediet Information PTE. LTD |
| Category | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness |
| Platform | iOS | Android, iOS | iOS | iOS, Android | iOS | iOS, Android | iOS | iOS, Android | Android, iOS |
| Store Metrics |
| Rating | 4.8 / 5 | 4.8 / 5 | 4.8 / 5 | 4.8 / 5 | 4.7 / 5 | 4.8 / 5 | 4.6 / 5 | 4.7 / 5 | 4.8 / 5 |
| Ratings Count | 2,544 | 750,859 | 725,975 | 146,559 | 863,351 | 13,180 | 149,155 | 2,316,370 | 43,377 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Aug 7, 2025 | Nov 21, 2008 | Dec 30, 2010 | Feb 3, 2019 | May 9, 2013 | Sep 15, 2021 | Feb 5, 2019 | Dec 8, 2009 | Aug 21, 2023 |
| Last Updated | Apr 6, 2026 | Apr 29, 2026 | Apr 8, 2026 | Apr 15, 2026 | Apr 22, 2026 | Apr 1, 2026 | May 5, 2026 | Apr 14, 2026 | May 19, 2026 |
| Sentiment & Reviews |
| Sentiment | - | mixed | mixed | - | negative | mixed | negative | mixed | - |
| Score | - | 35/100 | 55/100 | - | 35/100 | 65/100 | 25/100 | 45/100 | - |
| Praises | - | - Extensive food database and barcode scanning functionality support consistent long-term weight loss tracking
| - Macro and net carb tracking features provide essential support for users managing keto diet goals
| - | - Educational daily lessons provide practical strategies for long-term weight management and healthy lifestyle changes
| - Highly accurate food database and barcode scanning capabilities drive consistent user weight loss results
| - Long-term users value the core calorie and macro tracking utility provided by the application
- Barcode scanning functionality remains a reliable tool for quick food entry in the free version
| - Weight Loss Effectiveness
- Extensive Food Database
| - |
| Complaints | - | - Aggressive paywalling of previously free features creates significant friction for long-time loyal users
| - Technical instability and blank screens following the latest update disrupt daily food logging habits
| - | - Forced gamification features like virtual seeds distract from the core utility of food tracking
| - Aggressive caloric deficit recommendations trigger health concerns and frustration regarding sustainable weight loss targets
| - Forced AI integration post-update creates significant usability friction and inaccurate nutritional data logging
- Persistent technical instability including frequent crashes and forced logouts degrades the daily tracking habit
| - Aggressive Monetization
- Syncing and Data Integration Issues
| - |
| Requests | - | - Toggle option to disable automatic calorie bonuses when syncing with external fitness wearables
| - Expanded non-keto recipe database to support users transitioning to broader healthy eating plans
| - | - Customizable interface options to hide unnecessary gamification and focus on core tracking tools
| - Integration with third party fitness platforms to sync exercise data and caloric expenditure
| - Users request the ability to set custom water vessel sizes for more accurate hydration tracking
| - | - |
| Strategic Intel |
| Strengths | - AI-first architecture enables faster meal logging than legacy manual search flows
- Simplified onboarding reduces friction for users intimidated by complex calorie tracking interfaces
| - Massive 56M-item food database creates high user switching costs
- Editors' Choice badge across five markets sustains organic install velocity
| - Specialized metabolic tracking creates high switching costs
- Community challenges drive DAU/MAU via peer-to-peer accountability
| - | - Psychology-based curriculum creates high switching costs
- Clinical integration provides high-ARPU revenue stream
| - Automated metabolic-adaptation algorithm sustains long-term retention
- Verified food database creates a quality-based competitive barrier
| - AI-first logging interface reduces manual entry friction
- Life Score provides a unique, personalized health feedback loop
| - Massive food database (20.5M+ entries)
- Deep integration with 40+ third-party apps and devices
- Dominant market position (#1 Grossing in category)
| - |
| Weaknesses | - Database lacks the two-decade historical depth of legacy competitors
- Advanced analytics gated behind subscription limits free-tier retention
| - Premium tier gating of legacy features drives negative sentiment
- 0.2★ Android-iOS rating gap indicates platform-specific performance regressions
| - Technical instability in the latest version erodes trust
- Subscription cancellation friction drives negative sentiment
| - | - Forced gamification elements drive negative sentiment
- Technical regressions cause data sync failures
| - Premium-only pricing model ($71.99/year) limits top-of-funnel acquisition
- Aggressive deficit logic triggers negative sentiment in reviews
| - Persistent authentication bugs and app crashes
- Forced AI features lack an opt-out mechanism
- Aggressive subscription pop-ups degrade user experience
| - Paywalled barcode scanner causing significant user backlash
- Unreliable syncing with wearables (Garmin, steps)
- Technical instability (frequent logouts, UI bugs)
| - |
| Pricing | subscription | freemium | freemium | freemium | subscription | subscription | subscription | freemium | freemium |
| Momentum | Intense | Active | Maintenance | Intense | Active | Intense | Maintenance | Maintenance | Intense |
| Update Cadence | 5 versions | 5 versions, 1 majors/6mo, ~5d avg | 2 versions, ~44d avg | 5 versions | 5 versions, ~12d avg | 5 versions | 3 versions, ~31d avg | 4 versions, ~12d avg | 5 versions |
