| Core Identity |
| Developer | ideaFun - Pixel Art Coloring Games Color by Number | Easybrain Ltd | Alexey Grigorkin | MWM | Wildlife Studios | Wildlife Studios | Easybrain Ltd | Oakever Games |
| Category | Entertainment | Games | Entertainment | Entertainment | Entertainment | Games | Games | Games |
| Platform | Android | Android, iOS | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS, Android |
| Store Metrics |
| Rating | 4.6 / 5 | 4.7 / 5 | 4.7 / 5 | 4.8 / 5 | 4.7 / 5 | 4.8 / 5 | 4.6 / 5 | 4.8 / 5 |
| Ratings Count | 1,174,971 | 739,052 | 974,574 | 706,174 | 1,623,718 | 96,392 | 269,300 | 378,854 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Feb 1, 2018 | Oct 16, 2017 | Jun 3, 2017 | Aug 3, 2020 | Dec 13, 2017 | Oct 18, 2018 | Dec 15, 2020 | Mar 26, 2021 |
| Last Updated | May 11, 2026 | Feb 27, 2026 | Aug 5, 2025 | May 6, 2026 | Apr 15, 2026 | Apr 23, 2026 | Mar 6, 2026 | May 12, 2026 |
| Sentiment & Reviews |
| Sentiment | mixed | mixed | mixed | negative | positive | mixed | positive | positive |
| Score | 65/100 | 45/100 | 45/100 | 35/100 | 65/100 | 65/100 | 78/100 | 75/100 |
| Praises | - Relaxing gameplay loop provides a low-cortisol experience for casual daily coloring sessions
| - Relaxing core gameplay loop provides a reliable stress relief mechanism for daily users
| - Relaxing color by number mechanics provide a stress-relieving experience for casual users
- Ad-free experience allows for uninterrupted creative sessions during daily downtime
- Custom photo pixelation feature enables personalized art creation for dedicated users
| - Satisfying coloring mechanics provide a calming experience for users seeking stress relief
| - Relaxing Gameplay
- Creative Features
| - Relaxing coloring mechanics provide a calming daily habit for long-term users
| - Engaging Gameplay
- Mental Stimulation
| - Therapeutic coloring mechanics provide a reliable escape from daily stress and anxiety for users
|
| Complaints | - Aggressive ad frequency post-update disrupts the flow of the core coloring experience
| - Excessive ad frequency disrupts the relaxing experience and makes the app feel unplayable
| - Persistent loading failures prevent access to the image library for many users
- Lack of progress synchronization across devices causes significant data loss for long-term players
- Subscription paywalls restrict access to a large portion of the available content
| - Aggressive ad frequency interrupts the coloring flow every few minutes for free users
| - Excessive Advertising
- Technical Bugs and Stability
| - False advertising regarding offline play and ad-free experience causes user frustration
| - Excessive Advertising
- Technical/UX Issues
| - Aggressive full-page advertisements disrupt the relaxing flow and frustrate users post-update
|
| Requests | - Restoration of unlimited hints to maintain the original casual play experience
| - One-time payment option to remove ads instead of recurring monthly subscription fees
| - Cloud synchronization feature to preserve completed artwork across multiple device upgrades
- Improved navigation for unfinished artworks to reduce manual scrolling through large libraries
| - Offline mode requested to allow coloring without constant ad interruptions
| - | - Addition of simpler coloring templates to accommodate younger children
| - | - Search functionality for specific themes or categories to improve navigation through the image library
|
| Strategic Intel |
| Strengths | - Pixel Town progression loop increases DAU/MAU ratio
- Pixel Art Camera drives organic social acquisition
| - 40,000+ image library functions as a content-based distribution barrier
- Gaming-expert design framework provides a superior meditative UX
- Meta-game rewards drive session frequency
| - Safe, ad-free brand positioning sustains parent trust
- Intuitive UX reduces cognitive load for younger users
- Photo-to-pixel conversion drives high-engagement user-generated content
| - AI-powered custom page generation enables unique user-created content
- 800+ drawing library provides immediate variety for new users
| - Unique Custom Image Import feature
- Established Community Sharing social hub
- Massive rating volume (1.9M+) driving App Store visibility
| - 30,000+ image library creates high content-variety retention
- Story-driven progression creates a long-term habit loop
| - Massive market authority (2M+ ratings)
- Unique Animated Art Reveal rewards
- Clean, minimalist UI/UX design
| - Tranquil, minimalist aesthetic differentiates from high-intensity gamified rivals
- Offline-play capability maintains DAU in low-connectivity segments
- High-quality art library drives recurring user engagement
|
| Weaknesses | - Aggressive ad frequency post-update disrupts core flow
- Technical glitches cause progress resets
| - Ad frequency disrupts the core relaxing experience
- High monthly subscription cost prevents casual conversion
- Touch interaction regressions increase physical fatigue
| - Persistent image-loading failures in the latest version
- No cloud-save functionality despite high user demand
- Subscription paywall perceived as restrictive by free-tier users
| - Ad frequency every 60-90 seconds drives high churn
- Subscription model perceived as restrictive for basic tool access
| - Aggressive ad frequency causing declining sentiment
- Technical bugs (crashes and rendering issues)
- UI fluidity lags behind top nemesis (Easybrain)
| - Aggressive ad-cadence drives high-frequency user churn
- Offline-play marketing discrepancy triggers negative sentiment
| - High ad-load frequency causing user irritation
- UX friction in piece-placement mechanics
- Lack of narrative or meta-progression
| - Subscription restoration failures block premium access post-update
- Aggressive ad frequency disrupts the meditative user experience
- Lack of cross-device progress sync forces churn on secondary hardware
|
| Pricing | freemium | freemium | subscription | subscription | freemium | freemium | freemium | freemium |
| Momentum | Maintenance | Maintenance | Maintenance | Active | Maintenance | Active | - | Steady |
| Update Cadence | 1 versions | 2 versions, ~7d avg | 5 versions, ~291d avg | 5 versions, 1 majors/6mo, ~7d avg | 5 versions, ~4d avg | 5 versions, 2 majors/6mo, ~11d avg | - | 5 versions, 4 majors/6mo, ~12d avg |
