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Paint by Number Coloring Game vs its rivals

Side-by-side comparison against Paint by Number Coloring Game's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Paint by Number Coloring Game
This App
Pixel Art － Color by Number
Nemesis
Paint.ly: Color by Number
Contender
Color by Number：Coloring Games
Contender
Adult Coloring Book - Pigment
Peer
Art Puzzle - Jigsaw Games
Peer
Paint by Number: Coloring Game
New Kid
Core Identity
DeveloperOakever GamesEasybrain LtdPicfun, Inc.Wildlife StudiosPixite Inc.Easybrain LtdWildlife Studios
CategoryGamesGamesEntertainmentEntertainmentLifestyleGamesGames
PlatformiOSAndroid, iOSiOS, AndroidiOS, AndroidiOSiOS, AndroidiOS, Android
Store Metrics
Rating4.7 / 54.7 / 54.7 / 54.7 / 54.6 / 54.6 / 54.8 / 5
Ratings Count400,665739,052146,8831,623,718207,826269,30096,392
PriceFreeFreeFreeFreeFreeFreeFree
Release DateAug 31, 2018Oct 16, 2017Dec 11, 2018Dec 13, 2017Dec 17, 2015Dec 15, 2020Oct 18, 2018
Last UpdatedApr 15, 2026Feb 27, 2026Apr 8, 2026Apr 15, 2026Apr 6, 2026Mar 6, 2026Apr 23, 2026
Sentiment & Reviews
Sentimentexcellentmixed-positive-positivemixed
Score85/10045/100-65/100-78/10065/100
Praises
  • Relaxing paint by number mechanics provide a therapeutic escape for users during daily downtime
  • Relaxing core gameplay loop provides a reliable stress relief mechanism for daily users
-
  • Relaxing Gameplay
  • Creative Features
-
  • Engaging Gameplay
  • Mental Stimulation
  • Relaxing coloring mechanics provide a calming daily habit for long-term users
Complaints
  • Excessive ad frequency during navigation and between images disrupts the flow of the coloring experience
  • Excessive ad frequency disrupts the relaxing experience and makes the app feel unplayable
-
  • Excessive Advertising
  • Technical Bugs and Stability
-
  • Excessive Advertising
  • Technical/UX Issues
  • False advertising regarding offline play and ad-free experience causes user frustration
Requests
  • Search bar functionality would allow users to quickly locate specific image categories or themes they enjoy
  • One-time payment option to remove ads instead of recurring monthly subscription fees
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  • Addition of simpler coloring templates to accommodate younger children
Strategic Intel
Strengths
  • 30,000-piece content library functions as a B2B distribution barrier
  • Touch-to-fill interface maximizes top-of-funnel acquisition
  • Established 200M-user base provides high-volume organic discovery
  • 40,000+ image library functions as a content-based distribution barrier
  • Gaming-expert design framework provides a superior meditative UX
  • Meta-game rewards drive session frequency
-
  • Unique Custom Image Import feature
  • Established Community Sharing social hub
  • Massive rating volume (1.9M+) driving App Store visibility
-
  • Massive market authority (2M+ ratings)
  • Unique Animated Art Reveal rewards
  • Clean, minimalist UI/UX design
  • 30,000+ image library creates high content-variety retention
  • Story-driven progression creates a long-term habit loop
Weaknesses
  • Premium tier at $4.99/week above category median
  • Removal of legacy hint rewards triggers negative sentiment
  • Increased ad frequency disrupts the core relaxation loop
  • Ad frequency disrupts the core relaxing experience
  • High monthly subscription cost prevents casual conversion
  • Touch interaction regressions increase physical fatigue
-
  • Aggressive ad frequency causing declining sentiment
  • Technical bugs (crashes and rendering issues)
  • UI fluidity lags behind top nemesis (Easybrain)
-
  • High ad-load frequency causing user irritation
  • UX friction in piece-placement mechanics
  • Lack of narrative or meta-progression
  • Aggressive ad-cadence drives high-frequency user churn
  • Offline-play marketing discrepancy triggers negative sentiment
Pricingsubscriptionfreemiumfreemiumfreemiumfreemiumfreemiumfreemium
MomentumMaintenanceMaintenanceIntenseMaintenanceIntense-Active
Update Cadence5 versions, ~23d avg2 versions, ~7d avg5 versions5 versions, ~4d avg5 versions-5 versions, 2 majors/6mo, ~11d avg

Compare Paint by Number Coloring Game head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Paint by Number Coloring Game, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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