| Core Identity |
| Developer | EYEWIND LIMITED | Oakever Games | MWM | Easybrain Ltd | Wildlife Studios | Oakever Games | Easybrain Ltd | SUPERSONIC STUDIOS LTD | Crazy Labs |
| Category | Entertainment | Games | Entertainment | Games | Entertainment | Games | Games | Games | Games |
| Platform | Android, iOS | iOS | iOS, Android | Android, iOS | iOS, Android | iOS, Android | iOS, Android | iOS, Android | Android, iOS |
| Store Metrics |
| Rating | 4.8 / 5 | 4.7 / 5 | 4.8 / 5 | 4.7 / 5 | 4.7 / 5 | 4.8 / 5 | 4.6 / 5 | 4.5 / 5 | 4.6 / 5 |
| Ratings Count | 2,936 | 400,665 | 706,174 | 739,052 | 1,623,718 | 378,854 | 269,300 | 486,610 | 54,869 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Aug 30, 2022 | Aug 31, 2018 | Aug 3, 2020 | Oct 16, 2017 | Dec 13, 2017 | Mar 26, 2021 | Dec 15, 2020 | Oct 5, 2021 | Dec 3, 2020 |
| Last Updated | Apr 3, 2026 | Apr 15, 2026 | May 6, 2026 | Feb 27, 2026 | Apr 15, 2026 | May 12, 2026 | Mar 6, 2026 | Apr 29, 2026 | Mar 10, 2026 |
| Sentiment & Reviews |
| Sentiment | mixed | excellent | negative | mixed | positive | positive | positive | mixed | mixed |
| Score | 45/100 | 85/100 | 35/100 | 45/100 | 65/100 | 75/100 | 78/100 | 45/100 | 45/100 |
| Praises | - Relaxing diamond painting mechanics provide a calming escape for users after stressful daily activities
- Custom image import feature allows users to personalize their creative experience beyond pre-set templates
- Intuitive color-by-number gameplay loop makes the app accessible for younger and casual players
| - Relaxing paint by number mechanics provide a therapeutic escape for users during daily downtime
| - Satisfying coloring mechanics provide a calming experience for users seeking stress relief
| - Relaxing core gameplay loop provides a reliable stress relief mechanism for daily users
| - Relaxing Gameplay
- Creative Features
| - Therapeutic coloring mechanics provide a reliable escape from daily stress and anxiety for users
| - Engaging Gameplay
- Mental Stimulation
| - Satisfying color mixing mechanics provide a relaxing and educational experience for casual players
| - Relaxing and satisfying core gameplay loop provides a stress-free experience for casual players
- Offline play capability allows for uninterrupted engagement without requiring a constant internet connection
- Personalization options through custom image uploads increase the creative value of the painting experience
|
| Complaints | - Excessive ad frequency interrupts the flow of gameplay and degrades the overall user experience
- Aggressive paywalls and subscription prompts frustrate users who expect a free-to-play experience
- Technical instability including freezing and crashes disrupts progress during active painting sessions
| - Excessive ad frequency during navigation and between images disrupts the flow of the coloring experience
| - Aggressive ad frequency interrupts the coloring flow every few minutes for free users
| - Excessive ad frequency disrupts the relaxing experience and makes the app feel unplayable
| - Excessive Advertising
- Technical Bugs and Stability
| - Aggressive full-page advertisements disrupt the relaxing flow and frustrate users post-update
| - Excessive Advertising
- Technical/UX Issues
| - Excessive ad frequency disrupts the core gameplay loop and causes significant user frustration
| - Aggressive ad frequency disrupts the flow and enjoyment of the painting process for players
- High cost of subscription tiers creates a barrier for users seeking an ad-free experience
- Technical instability and performance glitches hinder the ability to complete painting sessions
|
| Requests | - Automatic color progression feature would reduce repetitive tapping and improve the painting workflow
- Improved organization for in-progress and completed works would help users manage their collections
- Adjustable tool placement would prevent accidental activation of the magic wand during coloring
| - Search bar functionality would allow users to quickly locate specific image categories or themes they enjoy
| - Offline mode requested to allow coloring without constant ad interruptions
| - One-time payment option to remove ads instead of recurring monthly subscription fees
| - | - Search functionality for specific themes or categories to improve navigation through the image library
| - | - Offline play mode requested to bypass the heavy reliance on forced advertisements
| - Implementation of a search bar to improve navigation through the extensive library of images
|
| Strategic Intel |
| Strengths | - User-submitted content pipeline reduces asset production costs
- Offline-first architecture sustains engagement in low-connectivity segments
| - 30,000-piece content library functions as a B2B distribution barrier
- Touch-to-fill interface maximizes top-of-funnel acquisition
- Established 200M-user base provides high-volume organic discovery
| - AI-powered custom page generation enables unique user-created content
- 800+ drawing library provides immediate variety for new users
| - 40,000+ image library functions as a content-based distribution barrier
- Gaming-expert design framework provides a superior meditative UX
- Meta-game rewards drive session frequency
| - Unique Custom Image Import feature
- Established Community Sharing social hub
- Massive rating volume (1.9M+) driving App Store visibility
| - Tranquil, minimalist aesthetic differentiates from high-intensity gamified rivals
- Offline-play capability maintains DAU in low-connectivity segments
- High-quality art library drives recurring user engagement
| - Massive market authority (2M+ ratings)
- Unique Animated Art Reveal rewards
- Clean, minimalist UI/UX design
| - Interactive palette mechanic forces active engagement [differentiator]
- 200+ object library sustains long-term content variety [retention]
- Auction/Gallery loop provides meta-progression beyond painting [DAU]
| - Tactile ASMR feedback loop creates a distinct sensory differentiator
- Offline play capability reduces dependency on constant connectivity
- Custom image import increases user creative investment
|
| Weaknesses | - Ad-frequency complaints in reviews
- Technical instability during custom-image imports
- Subscription-gate frustration among free-tier users
| - Premium tier at $4.99/week above category median
- Removal of legacy hint rewards triggers negative sentiment
- Increased ad frequency disrupts the core relaxation loop
| - Ad frequency every 60-90 seconds drives high churn
- Subscription model perceived as restrictive for basic tool access
| - Ad frequency disrupts the core relaxing experience
- High monthly subscription cost prevents casual conversion
- Touch interaction regressions increase physical fatigue
| - Aggressive ad frequency causing declining sentiment
- Technical bugs (crashes and rendering issues)
- UI fluidity lags behind top nemesis (Easybrain)
| - Subscription restoration failures block premium access post-update
- Aggressive ad frequency disrupts the meditative user experience
- Lack of cross-device progress sync forces churn on secondary hardware
| - High ad-load frequency causing user irritation
- UX friction in piece-placement mechanics
- Lack of narrative or meta-progression
| - Ad-removal persistence bug triggers negative sentiment [monetization]
- Level resets during ad transitions erode session quality [instability]
- High ad density leads to primary churn driver [retention]
| - Subscription pricing at $4.99/week sits above category median
- Aggressive ad-frequency disrupts the primary gameplay flow
- Technical instability and touch-input failures block session completion
|
| Pricing | freemium | subscription | subscription | freemium | freemium | freemium | freemium | freemium | subscription |
| Momentum | Maintenance | Maintenance | Active | Maintenance | Maintenance | Steady | - | Maintenance | Maintenance |
| Update Cadence | 2 versions, 1 majors/6mo, ~7d avg | 5 versions, ~23d avg | 5 versions, 1 majors/6mo, ~7d avg | 2 versions, ~7d avg | 5 versions, ~4d avg | 5 versions, 4 majors/6mo, ~12d avg | - | 5 versions, ~33d avg | 2 versions, ~0d avg |
