| Core Identity |
| Developer | Hau-Ben Shih | FitNow | Wombat Apps LLC | Noom, Inc. | MyNetDiary Inc. | Lifesum AB | Welltory inc | Cross Forward Consulting, LLC | Appediet Information PTE. LTD | Hevy Studios S.L. |
| Category | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness |
| Platform | Android, iOS | Android, iOS | iOS | iOS | iOS, Android | iOS | iOS | iOS | Android, iOS | iOS |
| Store Metrics |
| Rating | 4.5 / 5 | 4.8 / 5 | 4.8 / 5 | 4.7 / 5 | 4.8 / 5 | 4.6 / 5 | 4.7 / 5 | 4.8 / 5 | 4.8 / 5 | 4.9 / 5 |
| Ratings Count | 108 | 750,859 | 725,975 | 863,351 | 146,559 | 149,155 | 127,691 | 172,135 | 43,377 | 65,296 |
| Price | USD1.99 | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Apr 24, 2018 | Nov 21, 2008 | Dec 30, 2010 | May 9, 2013 | Feb 3, 2019 | Feb 5, 2019 | May 3, 2016 | Oct 1, 2013 | Aug 21, 2023 | Jul 1, 2019 |
| Last Updated | Sep 9, 2019 | Apr 29, 2026 | Apr 8, 2026 | Apr 22, 2026 | Apr 15, 2026 | May 5, 2026 | Apr 29, 2026 | Mar 25, 2026 | May 19, 2026 | Apr 15, 2026 |
| Sentiment & Reviews |
| Sentiment | negative | mixed | mixed | negative | - | negative | mixed | - | - | positive |
| Score | 25/100 | 35/100 | 55/100 | 35/100 | - | 25/100 | 45/100 | - | - | 85/100 |
| Praises | - The core concept of tracking food portions provides a useful foundation for health-conscious users
| - Extensive food database and barcode scanning functionality support consistent long-term weight loss tracking
| - Macro and net carb tracking features provide essential support for users managing keto diet goals
| - Educational daily lessons provide practical strategies for long-term weight management and healthy lifestyle changes
| - | - Long-term users value the core calorie and macro tracking utility provided by the application
- Barcode scanning functionality remains a reliable tool for quick food entry in the free version
| - Detailed health insights and data tracking provide actionable feedback for managing chronic stress and illness
| - | - | - Intuitive logging interface
|
| Complaints | - The interface is overly complex and unintuitive for new users attempting to log meals
| - Aggressive paywalling of previously free features creates significant friction for long-time loyal users
| - Technical instability and blank screens following the latest update disrupt daily food logging habits
| - Forced gamification features like virtual seeds distract from the core utility of food tracking
| - | - Forced AI integration post-update creates significant usability friction and inaccurate nutritional data logging
- Persistent technical instability including frequent crashes and forced logouts degrades the daily tracking habit
| - Aggressive and persistent upselling of lifetime memberships creates a frustrating experience for existing premium subscribers
| - | - | |
| Requests | - Customizable settings for calorie tracking and exercise logging to improve personal health insights
| - Toggle option to disable automatic calorie bonuses when syncing with external fitness wearables
| - Expanded non-keto recipe database to support users transitioning to broader healthy eating plans
| - Customizable interface options to hide unnecessary gamification and focus on core tracking tools
| - | - Users request the ability to set custom water vessel sizes for more accurate hydration tracking
| - Implementation of a monthly subscription tier to accommodate users with limited or fixed financial budgets
| - | - | |
| Strategic Intel |
| Strengths | - Visual-first mindfulness positioning reduces user anxiety
- Gamified character loop creates a unique retention hook
| - Massive 56M-item food database creates high user switching costs
- Editors' Choice badge across five markets sustains organic install velocity
| - Specialized metabolic tracking creates high switching costs
- Community challenges drive DAU/MAU via peer-to-peer accountability
| - Psychology-based curriculum creates high switching costs
- Clinical integration provides high-ARPU revenue stream
| - | - AI-first logging interface reduces manual entry friction
- Life Score provides a unique, personalized health feedback loop
| - Proprietary HRV analysis algorithms create a high switching cost via historical health data accumulation
- 1,000+ device integration library functions as a central data hub for fragmented health ecosystems
| - | - | - Social-first feed drives daily active habit
- High-fidelity graph visualization sustains long-term retention
- Native watchOS integration reduces session friction
|
| Weaknesses | - High UX friction in meal logging
- Lack of imperial unit support
- Manual entry requirement vs AI-automated competitors
| - Premium tier gating of legacy features drives negative sentiment
- 0.2★ Android-iOS rating gap indicates platform-specific performance regressions
| - Technical instability in the latest version erodes trust
- Subscription cancellation friction drives negative sentiment
| - Forced gamification elements drive negative sentiment
- Technical regressions cause data sync failures
| - | - Persistent authentication bugs and app crashes
- Forced AI features lack an opt-out mechanism
- Aggressive subscription pop-ups degrade user experience
| - Annual-only subscription tier creates a high barrier to entry for price-sensitive users
- Aggressive upselling prompts to existing subscribers drive negative sentiment and churn risk
| - | - | - Pro subscription gates core progress-tracking data
- Manual routine planning requires high user effort
- Limited AI-assisted workout generation
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| Pricing | freemium | freemium | freemium | subscription | freemium | subscription | subscription | free | freemium | freemium |
| Momentum | Zombie | Active | Maintenance | Active | Intense | Maintenance | Active | Intense | Intense | Intense |
| Update Cadence | 5 versions | 5 versions, 1 majors/6mo, ~5d avg | 2 versions, ~44d avg | 5 versions, ~12d avg | 5 versions | 3 versions, ~31d avg | 5 versions, 4 majors/6mo, ~9d avg | 5 versions | 5 versions | 5 versions |
