ManageEngine ADSelfServicePlus vs its rivals

Side-by-side comparison against ManageEngine ADSelfServicePlus's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Duo Mobile
Contender
UKG Pro
New Kid
Core Identity
DeveloperZoho CorporationOkta, Inc.Duo Security LLCMicrosoft CorporationAMZN Mobile LLCPaychex, IncPaylocityWorkdayUKG INC.
CategoryBusinessBusinessBusinessProductivityBusinessBusinessBusinessBusinessBusiness
PlatformiOSAndroid, iOSiOS, AndroidiOS, AndroidAndroid, iOSiOS, AndroidAndroid, iOSiOS, AndroidiOS, Android
Store Metrics
Rating2.1 / 54.8 / 54.9 / 54.7 / 54.8 / 54.8 / 54.8 / 54.7 / 54.7 / 5
Ratings Count7337,1152,057,525641,284720,087570,732595,0601,752,934263,583
PriceFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateOct 30, 2013Jan 6, 2012Mar 8, 2011May 30, 2015Apr 30, 2020Jun 11, 2012Jun 27, 2013Jun 5, 2009Oct 2, 2023
Last UpdatedApr 3, 2026Apr 14, 2026Apr 7, 2026May 4, 2026Apr 7, 2026Apr 16, 2026Apr 29, 2026Apr 13, 2026Apr 18, 2026
Sentiment & Reviews
Sentimentterrible-negativemixedmixedterriblemixednegative-
Score15/100-40/10045/10045/10015/10035/10038/100-
Praises
  • Core functionality provides a simple and effective tool for account management when the connection remains stable
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  • Simplicity and Ease of Use
  • Efficient and reliable multi-factor authentication process provides a secure one-stop shop for all accounts
  • Visual number matching interface removes the cognitive load of manually typing complex authentication codes
  • Comprehensive access to work-related information and administrative tasks simplifies daily operations for employees
  • Payroll processing functionality allows for convenient management of employee payments and deductions
  • Mobile accessibility allows employees to manage timecards and paystubs from any location
  • Intuitive interface design makes navigation simple for users across different age groups
  • Ease of Use
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Complaints
  • Persistent server connection failures prevent users from completing password resets or account management tasks
  • Confusing interface design hides essential recovery options and misleads users into unnecessary password changes
  • Technical regressions post-update cause app freezing and authentication loops that block access to primary features
-
  • Update and Installation Failures
  • Account Lockouts and Migration Issues
  • Circular authentication loops occur when the app requires itself to verify a new device login
  • Account data fails to migrate when users transition to new mobile hardware devices
  • Frequent application freezes and slow load times post-update hinder time-sensitive shift selection
  • Persistent loading failures and extreme latency prevent employees from clocking in or out reliably
  • Removal of the weekly timesheet view forces manual calculations to track hours
  • Technical instability and login errors prevent consistent access to core payroll features
  • Authentication & Login Persistence
  • Removal of Core Features
-
Requests
  • Implementation of copy and paste functionality for passwords to improve usability during reset flows
  • Improved QR code scanning and interface clarity for Google Authenticator setup flows
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  • Manual recovery options like text-based codes are requested to break the device-locked authentication loop
  • Relocation of the virtual assistant button to prevent interference with core input fields
  • Offline mode functionality to allow time tracking when network connectivity is unstable or unavailable
  • Reintroduction of the weekly timesheet view to monitor hours worked per week
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Strategic Intel
Strengths
  • B2B cost-saving mechanism for IT help desks
  • Deep integration with Windows Active Directory infrastructure
-
  • Massive install base with 2M+ ratings
  • Verified Push prevents MFA fatigue attacks
  • Native Wear OS and Apple Watch support
  • System-level integration with Microsoft Entra and 365 services
  • Passwordless biometric hardware verification for secure sign-ins
  • Centralized management of personal and organizational accounts
  • Proprietary integration with internal Amazon HR/Benefits ecosystem
  • Persistent document access maintains alumni engagement
  • Secure multi-factor authentication protects sensitive payroll data
  • Centralized benefits administration creates high switching costs
  • AI-recruiting partnership expands revenue per account
  • Mobile-first payroll utility anchors B2B retention
  • Unified platform architecture drives enterprise switching costs
  • Biometric login reduces friction for daily usage
  • Community hub increases platform stickiness
  • Sana AI Assistant for natural language task execution
  • Unified LMS and HCM modules in one experience
  • Massive scale with 1.7M+ iOS ratings
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Weaknesses
  • 2.09-star rating reflects critical server connectivity failures
  • Non-intuitive interface obscures essential recovery settings
  • Lack of clipboard support for credential pasting
-
  • Broken Android update cycle (high-frequency complaint)
  • High-friction device migration/recovery process
  • Notification latency on cellular data
  • Circular authentication loops on new devices
  • No clear account data migration path for hardware upgrades
  • Reliance on the app for its own authorization
  • Frequent application freezes post-update
  • Virtual assistant button obstructs core administrative fields
  • Excessive battery consumption during background operation
  • High-frequency login failures during daily use
  • Redundant 2FA prompts ignore saved device settings
  • 0.28 rating gap between iOS and Android
  • Removal of weekly timesheet view creates manual calculation overhead
  • Technical instability prevents consistent access to core payroll features
  • Complex navigation for administrative tasks
  • Broken biometric authentication persistence
  • Removal of critical 'check-in' utility
  • Aggressive OS requirements excluding older hardware
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Pricingfreefreefreefreefreesubscriptionfreefreefree
MomentumMaintenanceIntenseMaintenanceActiveMaintenanceSteadyActiveIntenseIntense
Update Cadence5 versions, ~67d avg5 versions5 versions, ~11d avg5 versions, ~12d avg5 versions, ~18d avg5 versions, ~15d avg5 versions, 3 majors/6mo, ~7d avg2 versions, 2 majors/6mo, ~3d avg5 versions

Compare ManageEngine ADSelfServicePlus head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by ManageEngine ADSelfServicePlus, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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