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Oil Painting Color by Numbers vs its rivals

Side-by-side comparison against Oil Painting Color by Numbers's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Oil Painting Color by Numbers
This App
Paint by Number Coloring Game
Nemesis
Zen Color - Color By Number
Contender
Pixel Art － Color by Number
Contender
Color by Number：Coloring Games
Contender
Paint.ly: Color by Number
New Kid
Core Identity
DeveloperTapotapOakever GamesOakever GamesEasybrain LtdWildlife StudiosPicfun, Inc.
CategoryGamesGamesGamesGamesEntertainmentEntertainment
PlatformiOS, AndroidiOSiOS, AndroidAndroid, iOSiOS, AndroidiOS, Android
Store Metrics
Rating4.8 / 54.7 / 54.8 / 54.7 / 54.7 / 54.7 / 5
Ratings Count3,842400,665378,854739,0521,623,718146,883
PriceFreeFreeFreeFreeFreeFree
Release DateMar 12, 2020Aug 31, 2018Mar 26, 2021Oct 16, 2017Dec 13, 2017Dec 11, 2018
Last UpdatedMar 14, 2026Apr 15, 2026May 12, 2026Feb 27, 2026Apr 15, 2026Apr 8, 2026
Sentiment & Reviews
Sentiment-excellentpositivemixedpositive-
Score-85/10075/10045/10065/100-
Praises-
  • Relaxing paint by number mechanics provide a therapeutic escape for users during daily downtime
  • Therapeutic coloring mechanics provide a reliable escape from daily stress and anxiety for users
  • Relaxing core gameplay loop provides a reliable stress relief mechanism for daily users
  • Relaxing Gameplay
  • Creative Features
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Complaints-
  • Excessive ad frequency during navigation and between images disrupts the flow of the coloring experience
  • Aggressive full-page advertisements disrupt the relaxing flow and frustrate users post-update
  • Excessive ad frequency disrupts the relaxing experience and makes the app feel unplayable
  • Excessive Advertising
  • Technical Bugs and Stability
-
Requests-
  • Search bar functionality would allow users to quickly locate specific image categories or themes they enjoy
  • Search functionality for specific themes or categories to improve navigation through the image library
  • One-time payment option to remove ads instead of recurring monthly subscription fees
--
Strategic Intel
Strengths
  • Dark canvas interface reduces visual fatigue
  • Curated realistic art library differentiates aesthetic
  • Color-by-number mechanic lowers entry barriers
  • 30,000-piece content library functions as a B2B distribution barrier
  • Touch-to-fill interface maximizes top-of-funnel acquisition
  • Established 200M-user base provides high-volume organic discovery
  • Tranquil, minimalist aesthetic differentiates from high-intensity gamified rivals
  • Offline-play capability maintains DAU in low-connectivity segments
  • High-quality art library drives recurring user engagement
  • 40,000+ image library functions as a content-based distribution barrier
  • Gaming-expert design framework provides a superior meditative UX
  • Meta-game rewards drive session frequency
  • Unique Custom Image Import feature
  • Established Community Sharing social hub
  • Massive rating volume (1.9M+) driving App Store visibility
-
Weaknesses
  • Ad-supported model lacks subscription revenue
  • Content refresh cadence trails market leaders
  • No cloud-save functionality
  • Premium tier at $4.99/week above category median
  • Removal of legacy hint rewards triggers negative sentiment
  • Increased ad frequency disrupts the core relaxation loop
  • Subscription restoration failures block premium access post-update
  • Aggressive ad frequency disrupts the meditative user experience
  • Lack of cross-device progress sync forces churn on secondary hardware
  • Ad frequency disrupts the core relaxing experience
  • High monthly subscription cost prevents casual conversion
  • Touch interaction regressions increase physical fatigue
  • Aggressive ad frequency causing declining sentiment
  • Technical bugs (crashes and rendering issues)
  • UI fluidity lags behind top nemesis (Easybrain)
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Pricingfreesubscriptionfreemiumfreemiumfreemiumfreemium
MomentumZombieMaintenanceSteadyMaintenanceMaintenanceIntense
Update Cadence1 versions5 versions, ~23d avg5 versions, 4 majors/6mo, ~12d avg2 versions, ~7d avg5 versions, ~4d avg5 versions

Compare Oil Painting Color by Numbers head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Oil Painting Color by Numbers, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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