Salesforce vs its rivals

Side-by-side comparison against Salesforce's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Salesforce
This App
Workday
Nemesis
SAP Concur
Contender
GoTo
Peer
UKG Pro
New Kid
Core Identity
Developersalesforce.comWorkdayMeta Platforms, Inc.ConcurGoTo Group, Inc.Intuit Inc.Block, Inc.UKG INC.Adobe Inc.
CategoryBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusiness
PlatformiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidAndroid, iOSAndroid, iOSiOS, AndroidiOS
Store Metrics
Rating4.8 / 54.7 / 54.7 / 54.8 / 54.8 / 54.6 / 54.8 / 54.7 / 54.9 / 5
Ratings Count342,6221,752,934464,6211,113,751141,276183,810596,575263,5831,540,221
PriceFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateNov 22, 2010Jun 5, 2009May 22, 2012Oct 29, 2009Sep 17, 2019Jul 17, 2014Apr 3, 2010Oct 2, 2023May 31, 2017
Last UpdatedApr 21, 2026Apr 13, 2026Apr 15, 2026Apr 8, 2026Apr 17, 2026Apr 10, 2026May 1, 2026Apr 18, 2026Mar 25, 2026
Sentiment & Reviews
Sentimentpositivenegativepositivenegative--negative-positive
Score75/10038/10072/10025/100--35/100-76/100
Praises
  • Highly customizable CRM workflows allow businesses to tailor the interface to specific operational requirements
  • Ease of Use
  • Ease of Setup and Use
  • Ease of Use
--
  • Simple and functional payment processing interface allows small business owners to manage transactions with ease
-
  • Ease of Use
  • Image Enhancement
Complaints
  • Inconsistent user interface design compared to browser versions creates navigation friction for mobile users
  • Authentication & Login Persistence
  • Removal of Core Features
  • Performance and Chat Lag
  • Technical Bugs and Authentication
  • App Stability and Crashes
  • AI and ExpenseIt Functionality
--
  • Abrupt account deactivation and long-term withholding of funds create severe financial instability for small businesses
-
  • Subscription Cost
  • Technical Reliability
Requests
  • Automatic data synchronization capabilities are needed to support work in low network connectivity environments
-----
  • Improved transparency and communication regarding account review triggers and fee structures for business transactions
--
Strategic Intel
Strengths
  • Agentforce conversational automation creates high enterprise-grade switching costs
  • Low-code Mobile Builder reduces implementation friction for enterprise clients
  • Offline-first homepages secure consistent field-service retention
  • Sana AI Assistant for natural language task execution
  • Unified LMS and HCM modules in one experience
  • Massive scale with 1.7M+ iOS ratings
  • Zero-cost native access to Meta-specific ad tools
  • Direct management of Facebook Groups and interactive Instagram Stories
  • Unified inbox for cross-platform customer engagement
  • Deeply integrated native travel booking (flights, rail, hotel)
  • Unrivaled enterprise-grade policy compliance configurations
  • Direct integration with TripIt for itinerary management
--
  • Proprietary hardware ecosystem creates high merchant switching costs
  • Integrated banking services increase long-term user retention
-
  • Deep integration with Adobe Document Cloud and Acrobat
  • Advanced AI-driven cleanup tools (Magic Eraser, Straighten)
  • High brand trust and enterprise-grade security
Weaknesses
  • 0.99★ Android-iOS rating gap indicates platform-specific instability
  • Persistent white-screen crashes during active use
  • Mobile-desktop UI parity friction limits power-user efficiency
  • Broken biometric authentication persistence
  • Removal of critical 'check-in' utility
  • Aggressive OS requirements excluding older hardware
  • Performance bottlenecks in chat interface
  • Critical authentication and notification delivery bugs
  • Lack of built-in creative editing tools/filters
  • Frequent app crashes during camera/receipt capture
  • Inaccurate AI (ExpenseIt) logic requiring manual correction
  • High-friction login and authentication process
--
  • Automated account-deactivation logic triggers merchant financial instability
  • Post-update UI regressions disrupt core transaction workflows
-
  • High subscription cost ($10/mo) causing user friction
  • Technical bugs including login loops and data loss in multi-page scans
  • Lack of specialized ID/Passport scanning modes
Pricingsubscriptionfreefreesubscriptionfreemiumfreefreemiumfreefreemium
MomentumIntenseIntenseMaintenance-IntenseIntenseActiveIntenseMaintenance
Update Cadence5 versions, ~7d avg2 versions, 2 majors/6mo, ~3d avg5 versions, ~5d avg-5 versions5 versions4 versions, 1 majors/6mo, ~21d avg5 versions1 versions

Compare Salesforce head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Salesforce, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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