| Core Identity |
| Developer | Dream Downloader Infotech Ltd. | Tamara Vardanyan | Lyrebird Studio | Thanh Hai Le | NAVER Z Corporation | PicsArt, Inc. | Tenor | Bitstrips | NEXILEAP PRIVATE LIMITED | AIBY |
| Category | Utilities | Utilities | Tools | Graphics & Design | Social Networking | Photo & Video | Utilities | Utilities | Utilities | Utilities |
| Platform | Android, iOS | iOS, Android | Android | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS, Android | Android, iOS | iOS |
| Store Metrics |
| Rating | 4.7 / 5 | 4.7 / 5 | 4.8 / 5 | 5.0 / 5 | 4.8 / 5 | 4.7 / 5 | 4.7 / 5 | 4.0 / 5 | 4.7 / 5 | 4.6 / 5 |
| Ratings Count | 2,365 | 80,125 | 30,662 | 1 | 148,168 | 1,192,673 | 1,375,178 | 107,719 | 339,776 | 464,062 |
| Price | Free | Free | Free | $3.99 | Free | Free | Free | Free | Free | Free |
| Release Date | Mar 1, 2022 | Nov 24, 2018 | Nov 2, 2023 | Mar 4, 2026 | Apr 11, 2019 | Jan 2, 2013 | Sep 23, 2014 | Oct 29, 2014 | Apr 28, 2016 | Sep 20, 2019 |
| Last Updated | Dec 23, 2025 | Dec 12, 2025 | Apr 10, 2026 | Mar 11, 2026 | Apr 27, 2026 | Jun 30, 2026 | Sep 30, 2024 | Jan 12, 2026 | Apr 29, 2026 | Nov 14, 2025 |
| Sentiment & Reviews |
| Sentiment | positive | - | - | positive | negative | negative | mixed | mixed | positive | mixed |
| Score | 75/100 | - | - | 65/100 | 25/100 | 25/100 | 65/100 | 52/100 | 78/100 | 48/100 |
| Praises | - Simple sticker creation tools allow users to generate custom content for messaging platforms
- Minimalist ad frequency provides a better experience compared to similar sticker creator apps
| - | - | | - Custom sticker creation tools provide a simple way to personalize messaging for casual users
| - Extensive library of editing effects and creative tools provides unmatched artistic versatility
| - Extensive library of animated content provides diverse options for expressive text messaging
| - Personalized Expression
- Sticker Variety
| - Extensive keyboard customization options allow users to personalize their typing experience with unique fonts and backgrounds
| - Visual Appeal and Variety
|
| Complaints | - Integration failures prevent created stickers from appearing within the messaging app interface
- Aggressive monetization and subscription prompts disrupt the user experience during core tasks
| - | - | - WhatsApp Integration Issues
- Intrusive Advertisements
| - Aggressive ad frequency and unskippable video requirements disrupt the core sticker creation workflow
- Monetization shifts forcing paywalls on previously free features frustrate long-term loyal users
| - Aggressive advertising and forced pop-ups disrupt the editing workflow and degrade user experience
| - Frequent application crashes during search and copy operations disrupt the messaging flow
| - 3D Avatar Update
- Snapchat Integration
- Broken Keyboard Integration
| - Aggressive monetization and pay-to-win mechanics limit access to premium fonts and keyboard themes for free users
| - Aggressive Monetization
- Technical Issues
|
| Requests | - Expanded toolset for sticker customization to improve the quality of generated assets
| - | - | - | - Removal of intrusive watermarks and paywalls to restore the original free utility of the app
| - Option to disable AI-driven features and content for users preferring traditional editing tools
| - Improved content moderation and reporting tools for inappropriate search results
| - | - Expanded free access to premium fonts and themes to reduce reliance on subscription models
| - |
| Strategic Intel |
| Strengths | - High-utility creation loop drives daily session frequency
- Multi-platform export integration secures user-generated content within messaging apps
| - | - | - Multi-platform support (WhatsApp, Telegram, iMessage)
- Advanced visual FX and batch editing presets
- Unique Print Layout Generator for physical decals
| - Auto Cut AI technology provides a superior automated background removal mechanism compared to manual-heavy workflows
- Creator-follower social feed increases session frequency via community network effects
| - Editors' Choice badge across five markets sustains organic install velocity
- 60M+ sticker library functions as a community-driven acquisition moat
| - B2B distribution via GIF API embeds search into external ecosystems
- Deep messaging platform integration provides high-frequency utility
- Intuitive custom sticker creation drives user-generated content
| - Massive library of situational 2D stickers covering diverse conversational idioms.
- Unique 'Friendmoji' social hook that drives network effects within friend groups.
- Deep AR integration with Snapchat's 3D World Lenses.
| - Generative AI tools drive high entertainment value
- Social platform integration sustains organic sharing
- DIY theme engine enables granular personalization
| - Proprietary 'Font Maker' handwriting feature
- Comprehensive all-in-one personalization suite (Fonts + Widgets + Icons)
- Massive social proof with 464k+ ratings
|
| Weaknesses | - 0.07★ rating gap between iOS and Android platforms
- High-frequency subscription prompts disrupt the core creation flow
- Integration failures with iMessage drive churn
| - | - | - Frequent technical failures in WhatsApp export functionality
- Aggressive ad placements on the Android free tier
- Manual cutout tools require more effort than AI-based competitors
| - Aggressive ad frequency (unskippable video requirements) disrupts the core creation workflow
- Technical export failures prevent core app utility for a segment of the user base
- Premium tier paywalls on previously free features drive high-frequency user complaints
| - Premium tier pricing above category median
- 0.6★ Android-iOS rating gap on majority Android base
- Aggressive ad-frequency triggers high-churn complaints
| - Frequent crashes during search operations
- Privacy concerns regarding full keyboard access
- Data persistence issues with favorited content
| - Significant user backlash against the 'creepy' 3D avatar aesthetic update.
- Technical debt leading to broken Gboard and keyboard integrations.
- High friction for non-Snapchat users due to forced account linking.
| - Premium tier at $14.99/month exceeds category median
- 1★ reviews frequently cite paywall barriers
- Privacy distrust stems from full-access permission requirements
| - Aggressive paywalling of core features
- Technical bugs causing loss of native keyboard functions (microphone)
- High ad frequency (up to 6 in a row reported)
|
| Pricing | freemium | free | free | freemium | freemium | freemium | free | free | subscription | subscription |
| Momentum | Maintenance | Steady | - | Maintenance | Active | Intense | Zombie | Maintenance | Active | Maintenance |
| Update Cadence | 5 versions, ~92d avg | 5 versions | - | 2 versions, 1 majors/6mo, ~51d avg | 4 versions, 1 majors/6mo, ~11d avg | 5 versions, ~5d avg | 5 versions, ~154d avg | 2 versions, ~11d avg | 5 versions, 1 majors/6mo, ~12d avg | 1 versions |
