+4
Ed Stivala
For e-commerce merchants, small business owners, and endurance athletes requiring quick, accurate performance metrics and inventory tracking.
Known for
For e-commerce merchants, small business owners, and endurance athletes requiring quick, accurate performance metrics and inventory tracking.
Providing specialized utility tools for business calculations and sports performance tracking. Helping professionals and athletes streamline data-driven tasks.
Target audience
Portfolio
Last updated
Critical Swim Speed
v1.4.1
5mo ago
Primary focus
Utility tools for business and sports performance
Scale
indie
Target audience
E-commerce merchants, small business owners, and endurance athletes requiring quick, accurate performance metrics and inventory tracking.
Released 7 updates across 7 apps in the last 6 months, indicating a high-frequency maintenance and development cycle.
7 apps analysed
Ad-free iOS experience creates a distraction-free environment for professional users
Single-market publisher — every app ships only to United States.
Based on 1 of 7 apps with localized market data — more coverage rolling in as scans complete · last scanned .
User-sentiment analysis coming soon.
Directly targets the same SMB/freelancer audience with a focus on financial documentation and margin-adjacent workflows.
Strategic outlook coming soon.
What fed this analysis
Provides platform-specific margin tools for the largest e-commerce marketplace, serving the target's core user base.
Adjacent financial tool that captures the transaction-level margin data at the point of sale.
Platform-specific tool that includes built-in selling and fee estimation features for the eBay marketplace.
Adjacent accounting-focused tool that addresses the broader financial management needs of the target audience.
Adjacent tool used by merchants to calculate return on ad spend, a critical component of gross margin.
Adjacent business tool serving the same merchant demographic with integrated financial reporting capabilities.
Rapidly emerging platform-specific tool capturing the new wave of social commerce sellers.
