Ed Stivala
For e-commerce merchants, small business owners, and endurance athletes requiring quick, accurate performance metrics and inventory tracking.
Gross Margin Calc
Snapshot
Who is Ed Stivala?
Providing specialized utility tools for business calculations and sports performance tracking. Helping professionals and athletes streamline data-driven tasks.
Target audience
Portfolio
Last updated
Gross Margin Calc
v3.6.3
8mo ago
Publisher DNA
What defines Ed Stivala?
Publisher DNA
Primary focus
Utility tools for business and sports performance
Scale
indie
Target audience
E-commerce merchants, small business owners, and endurance athletes requiring quick, accurate performance metrics and inventory tracking.
Signature Patterns
- •Strict paid-only pricing model across all top titles
- •Focus on offline-first functionality and data portability
- •High-utility, single-purpose design philosophy
- •Integration of industry-specific variables like platform fees or swim protocols
Portfolio momentum
Released 7 updates across 7 apps in the last 6 months, indicating a high-frequency maintenance and development cycle.
Portfolio
What does Ed Stivala ship?
Apps
7 apps analysed
Ad-free iOS experience creates a distraction-free environment for professional users
- Platform-specific fee modeling establishes category authority for e-commerce sellers
Single-market publisher, every app ships only to United States.
Based on 2 of 7 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States2 / 2
Core markets (2/2 apps)
Rivals
Who does Ed Stivala compete with?
The rivals identified
Nemeses(2)
Directly targets the same SMB/freelancer audience with a focus on financial documentation and margin-adjacent workflows.
Both apps target runners requiring quick pace and time calculations, creating direct competition for the same utility-focused user base.
Contenders(10)
Both apps target runners needing pace and time calculations, creating direct competition for users seeking a lightweight utility.
Both apps target runners requiring quick performance math, competing for the same utility-focused user base through offline-capable, ad-free environments.
Both apps target runners requiring split and pace calculations, creating direct competition for users seeking simple performance math tools.
Both apps target runners requiring pace calculations, with PaceWise providing additional interval and age-grading tools that overlap with the core utility of Run Times & Paces.
Both apps target runners requiring quick performance calculations, creating direct competition for the same utility-seeking user base.
Both apps target runners requiring performance calculations, but True Pace offers advanced course-aware planning while Run Times & Paces focuses on simple utility.
Both apps target runners requiring quick mathematical conversions for race planning, creating direct competition for users seeking simple utility tools.
Both apps target runners requiring manual pace and time calculations, creating direct overlap in the utility-focused segment.
Both apps target runners requiring quick performance calculations, creating direct competition for users seeking simple, ad-free, or free utility tools.
Both apps target runners requiring quick race and pace calculations, competing for users who prefer manual planning tools over full training management software.
Same space(18)
Provides platform-specific margin tools for the largest e-commerce marketplace, serving the target's core user base.
Users report: Adjacent financial tool that captures the transaction-level margin data at the point of sale.
known for
This app serves as a broader scheduling alternative for tracking the same anniversaries and birthdays managed in Gifting Planner.
This app automates performance prediction by pulling data directly from Apple Health, removing manual entry requirements.
This app shifts focus from simple calculation to trend analysis across heart rate zones for performance tracking.
Platform-specific tool that includes built-in selling and fee estimation features for the eBay marketplace.
This app provides an adaptive training alternative that syncs with wearable hardware, moving beyond static calculations.
This app targets long-distance goal setting rather than simple pace math, providing a structured 18-week curriculum.
This app provides a specialized arithmetic tool for time-based sports, focusing on unit-specific inputs rather than general running math.
Adjacent accounting-focused tool that addresses the broader financial management needs of the target audience.
This app offers a general scheduling utility that overlaps with the date-tracking functionality required for gift planning.
Adjacent tool used by merchants to calculate return on ad spend, a critical component of gross margin.
This app shifts the focus from individual runner utility to event organizer management, serving a different user segment.
This app expands the utility scope to multi-sport race-day planning, catering to athletes who need split calculations across disciplines.
This app offers a full-service coaching experience that contrasts with the manual utility of the source app.
This app acts as a legacy alternative for simple pace math, though it lacks recent feature updates.
Adjacent business tool serving the same merchant demographic with integrated financial reporting capabilities.
This app provides a scientific training framework that replaces simple calculators with standardized VDOT scoring and environmental adjustments.
New entrants(2)
This app offers course-specific training plans that account for external variables like weather and elevation, surpassing simple pace math.
Rapidly emerging platform-specific tool capturing the new wave of social commerce sellers.
The Analyst's Read
The bottom line on Ed Stivala
Bottom line
Ed Stivala Limited is a disciplined indie studio that successfully monetizes utility-driven niches through a paid-app model. Their consistent update cadence suggests a stable, long-term approach to maintaining professional-grade tools.
Frequently asked questions
How many apps does Ed Stivala publish?
What kind of apps does Ed Stivala make?
What is Ed Stivala's top app?
In how many countries are Ed Stivala's apps available?
What fed this analysis
- Apps analyzed:
- 7
- With full intel:
- 0
- With overview:
- 7
- Website scraped:
- no
- Social presence:
- no
