Filibaba AB
For environmentally conscious home cooks and health-focused individuals seeking high-quality, chef-curated vegetarian and vegan content.
Veggie Weekend
Snapshot
Who is Filibaba AB?
Simplifying plant-based living through chef-inspired recipe platforms and eco-friendly utility tools for health-conscious consumers.
Target audience
Portfolio
Free 3Last updated
Veggie Weekend
v3.1.2
2.5y ago
Publisher DNA
What defines Filibaba AB?
Publisher DNA
Primary focus
Plant-based culinary and sustainability apps
Scale
indie
Target audience
Environmentally conscious home cooks and health-focused individuals seeking high-quality, chef-curated vegetarian and vegan content.
Origin
A Swedish developer team inspired by professional chefs to turn plant-based cooking into a sustainable everyday habit.
Signature Patterns
- •Heavy emphasis on high-quality, Retina-standard food photography and minimalist visual design.
- •Preference for paid upfront or freemium monetization models over ad-supported structures.
- •Strong focus on offline accessibility and utility-driven features like integrated kitchen timers.
- •Niche specialization in plant-based (vegan/vegetarian) culinary content and eco-friendly grocery tools.
Portfolio momentum
The publisher is currently in a maintenance phase with one active app and a single release recorded in the last six months.
Company profile
low confidence- Headquarters
- Sweden
Portfolio
What does Filibaba AB ship?
Apps
9 apps analysed
Tightly focused on 2 markets (Sweden, United States).
Based on 3 of 9 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States3 / 3
Europe (1)
- Sweden3 / 3
Core markets (3/3 apps)
Rivals
Who does Filibaba AB compete with?
The rivals identified
Nemeses(2)
Both apps target home cooks seeking recipe inspiration, with Veggie Meals focusing on curated vegetarian content while NYT Cooking provides a massive, editorial-tested database.
Both apps target the vegetarian recipe category, competing for users seeking meal preparation resources.
Contenders(3)
Both apps target home cooks seeking meal inspiration, but KptnCook uses a daily delivery loop to drive engagement while Veggie Meals provides a static, high-quality recipe collection.
Both apps target users seeking vegetarian meal solutions on mobile, creating direct competition for daily cooking utility.
Both apps compete for the home cook's attention by providing recipe discovery and cooking instructions within a mobile interface.
Same space(30)
Converts video viewers into cooks through visual guidance and grocery integration, offering a more dynamic experience than Veggie Meals.
Leverages a global community of home cooks to provide a vast recipe database, contrasting with the curated collection of Veggie Meals.
Offers a smart generator for menu planning, providing more automation than the manual recipe browsing in Veggie Meals.
Offers automated grocery procurement and meal planning that extends beyond the simple recipe storage found in Veggie Meals.
Focuses on ingredient-based search and shopping utility, serving as a more complex kitchen tool than the design-centric Veggie Meals.
Simplifies recipe aggregation from social media, offering a different content acquisition method than the curated collection in Veggie Meals.
Focuses on macro-adjusted planning and multi-user support, providing a more structured health-tracking experience than Veggie Meals.
Uses AI to provide personalized recipe recommendations based on health goals, offering more dynamic utility than Veggie Meals.
Provides dynamic planning and macro tracking, offering more utility for fitness-focused users than the design-centric Veggie Meals.
Acts as a hardware-dependent companion app that provides guided cooking, unlike the standalone, offline-capable nature of Veggie Meals.
Provides a digital cookbook with photo-based instructions, aligning with the visual focus of Veggie Meals while adding planning tools.
America's Test Kitchen provides high-trust, expert-vetted content that serves as a premium alternative to the curated cookbook format.
Cooklist automates the inventory management process, providing a more technical solution to the food waste problem than a standard cookbook.
Offers advanced AI-assisted recipe management and OCR digitization, providing more utility than the basic recipe collection in Veggie Meals.
Targets the specific needs of infant diversification, offering a niche utility that contrasts with the general home-cooking focus of Veggie Meals.
Zest targets the instructional needs of home cooks through a video-first approach, differing from the static cookbook format of Very Veggie.
Automates nutrition planning based on specific dietary goals, serving as a more analytical tool than the design-focused Veggie Meals.
Provides AI-driven meal planning and grocery automation that contrasts with the static, manual recipe collection of Veggie Meals.
Feeding Littles targets the same family-oriented audience as Very Veggie but focuses on kid-friendly meal logistics.
Provides editorial-led, high-quality culinary content that mirrors the curated focus of Veggie Meals but with a broader scope.
Combines recipe discovery with physical meal kit delivery, offering a service-based model that differs from the static recipe app.
Real Plans focuses on granular dietary customization for families, serving as a more specialized alternative to the general vegetarian focus of Very Veggie.
iCook provides a science-based approach to family nutrition, appealing to the same health-conscious parents as Very Veggie.
Food Monster provides a large-scale library of plant-based recipes, acting as a content-heavy alternative to the smaller, curated collection in Very Veggie.
Pepperplate serves as a centralized management tool for serious home cooks, offering more extensive planning features than a static cookbook.
Centralizes recipe management and planning, offering a more robust organizational system than the static collection in Veggie Meals.
Focuses exclusively on plant-based recipes, providing a specialized alternative to the ovo-lacto and vegan collection in Veggie Meals.
Aggregates social media content into a structured format, providing a different discovery path than the curated recipes in Veggie Meals.
Stashcook solves the problem of fragmented recipe collections by importing content from multiple sources, acting as a central hub for home cooks.
Samsung Food targets the same home-cooking demographic but uses deep hardware integration to lock users into a specific appliance environment.
New entrants(2)
Offers budget-based and appliance-specific planning, providing more customization than the static collection in Veggie Meals.
Uses pantry-aware matching to reduce food waste, offering a more utility-dense experience than the design-focused Veggie Meals.
The Analyst's Read
The bottom line on Filibaba AB
Bottom line
Filibaba AB is a specialized boutique studio that has successfully occupied the premium plant-based culinary niche through high production values. While currently in a maintenance phase, their shift toward meal planning utilities suggests a focus on long-term user retention over one-off app sales.
Frequently asked questions
How many apps does Filibaba AB publish?
What kind of apps does Filibaba AB make?
What is Filibaba AB's top app?
In how many countries are Filibaba AB's apps available?
What fed this analysis
- Apps analyzed:
- 9
- With full intel:
- 0
- With overview:
- 9
- Website scraped:
- yes
- Social presence:
- yes
