Starz Entertainment
For adults seeking mature, high-stakes dramas and original series, including both cord-cutters and traditional cable subscribers.
Known forSTARZ
STARZFor adults seeking mature, high-stakes dramas and original series, including both cord-cutters and traditional cable subscribers.
STARZProviding premium, mature-audience streaming content through a hybrid distribution model of direct subscriptions and cable provider integrations.
Target audience
Portfolio
Free 1Last updated
STARZ
v8.15.1
4mo ago
Primary focus
Premium streaming entertainment for adults
Scale
indie
Target audience
Adults seeking mature, high-stakes dramas and original series, including both cord-cutters and traditional cable subscribers.
Maintained a consistent update cadence with 3 releases for their single flagship title in the last 6 months.
1 app analysed
High-retention original IP (Power, Outlander)
0
Positive apps
1
Neutral / mixed
0
Negative apps
52/100
Avg sentiment score
Paramount+ is the most direct scale-equivalent rival, sitting within the same order of magnitude for ratings and maintaining a high innovation velocity with 14 releases in the last 6 months.
Strategic outlook coming soon.
What fed this analysis
A major contender for 'Next Day TV' viewers, offering a high-frequency alternative to STARZ's premium series model.
The global category leader with the highest update velocity (27 releases) in the qualified pool.
A fast-growing rival leveraging NBCUniversal's library and live sports to capture market share.
The primary prestige rival for 'Adult' scripted content, though operating at a significantly larger scale.
A direct peer in the 'Premium Add-on' sub-genre with a very similar movie-centric focus.
Both a platform partner and a competitor for high-end, prestige original series.
A peer in the free streaming space with high update frequency (10 releases).
The leading FAST (Free Ad-Supported) threat, competing for the same 'Movie Night' audience without a subscription fee.
A rising threat in the 'Thriller' sub-genre STARZ claims, with 7 releases in the last 6 months.
Emerging niche player with consistent updates (6 releases) targeting the 'Prestige Drama' audience.
