| Core Identity |
| Developer | HP Inc. | Seiko Epson Corporation | Canon Inc. | Brother Industries, LTD. | INTSIG Information Co., Ltd | Adobe Inc. | AT&T Services, Inc. |
| Category | Productivity | Photo & Video | Photo & Video | Utilities | Productivity | Business | Productivity |
| Platform | Android, iOS | iOS, Android | iOS, Android | iOS, Android | iOS | iOS | iOS, Android |
| Store Metrics |
| Rating | 0.0 / 5 | 4.7 / 5 | 4.8 / 5 | 4.6 / 5 | 4.9 / 5 | 4.9 / 5 | 4.8 / 5 |
| Ratings Count | 0 | 351,620 | 575,514 | 62,849 | 1,790,119 | 1,540,221 | 444,546 |
| Price | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Sep 18, 2019 | Mar 31, 2020 | Jul 22, 2013 | Mar 30, 2021 | Aug 28, 2010 | May 31, 2017 | Aug 23, 2017 |
| Last Updated | Jan 30, 2026 | Apr 27, 2026 | Feb 26, 2026 | Apr 28, 2026 | Apr 10, 2026 | Mar 25, 2026 | May 6, 2026 |
| Sentiment & Reviews |
| Sentiment | terrible | mixed | mixed | negative | mixed | positive | negative |
| Score | 15/100 | 65/100 | 65/100 | 35/100 | 45/100 | 76/100 | 25/100 |
| Praises | - Simple setup process for new hardware provides a positive initial experience for some users
| - Simplified mobile printing workflow allows users to manage documents and photos with minimal technical friction
| - Simplified mobile printing workflow allows users to print documents and photos directly from their devices
| - Core printing and scanning functionality provides utility when the connection remains stable for users
| | - Ease of Use
- Image Enhancement
| - Straightforward network management tools allow users to view connected devices and run speed tests
|
| Complaints | - Application fails to launch or hangs on a loading screen following the latest update
- Mandatory account creation requirements prevent basic hardware functionality like scanning or printing documents
| - Unreliable wireless connectivity post-update prevents consistent printer discovery and job submission from mobile devices
| - Persistent connectivity failures force users to repeatedly reconfigure printer settings after the initial setup
| - Persistent wireless connectivity failures prevent the app from identifying printers on the local network
| - Aggressive Monetization
- Data Loss & Support
| - Subscription Cost
- Technical Reliability
| - Forced virtual assistant chatbot prevents users from accessing human support or resolving technical issues
|
| Requests | - Offline or guest access mode to allow hardware usage without mandatory account registration
| - Granular control over default print settings to prevent automatic image correction and paper type overrides
| - Advanced document scanning features to capture and save multi-page identification cards as single PDFs
| - In-app document management tools for scanning and rearranging pages before finalizing print jobs
| - | - | - Direct access to human customer service representatives without navigating through automated troubleshooting scripts
|
| Strategic Intel |
| Strengths | - Centralized device management across laptops and printers
- Automated supply replenishment integration
- Guided hardware onboarding wizard
| - Auto-configuration mechanism tailors interface to specific hardware capabilities
- Action Tiles increase daily interaction frequency
- Guided setup reduces support costs for non-technical users
| - Consumable monitoring drives recurring ink replenishment sales
- Guided setup lowers barrier for new hardware owners
| - Refresh EZ Print Subscription locks users into Brother Genuine supplies via automated replenishment
- Extended warranty rewards incentivize hardware registration and long-term app retention
| - Massive 300M+ user base
- 41-language OCR support
- Advanced multi-format conversion (Excel, Word, PPT)
| - Deep integration with Adobe Document Cloud and Acrobat
- Advanced AI-driven cleanup tools (Magic Eraser, Straighten)
- High brand trust and enterprise-grade security
| - Gateway integration enables technician-free troubleshooting
- ActiveArmor suite functions as a churn barrier
|
| Weaknesses | - High-frequency launch failures post-update
- Mandatory account-wall for basic scanning
- 0.7★ Android-iOS rating gap
| - Unreliable wireless connectivity post-update
- Restrictive firmware updates force proprietary ink usage
- Limited document editing and scaling options
| - Persistent connectivity failures erode the daily active habit
- Lack of granular print settings triggers power-user churn
| - Persistent wireless connectivity failures prevent printer discovery on local networks
- Mandatory account registration requirements alienate users seeking simple, frictionless printing access
- Post-update regressions causing print failures drive users toward third-party printing utilities
| - Aggressive paywalling of legacy free features
- Mandatory watermarks on free tier
- Reports of data loss and poor support responsiveness
| - High subscription cost ($10/mo) causing user friction
- Technical bugs including login loops and data loss in multi-page scans
- Lack of specialized ID/Passport scanning modes
| - Forced chatbot loop prevents human support access
- Stability regressions in the latest update
|
| Pricing | freemium | free | free | freemium | subscription | freemium | free |
| Momentum | Maintenance | Maintenance | Maintenance | Maintenance | Active | Maintenance | Maintenance |
| Update Cadence | 5 versions, 5 majors/6mo, ~137d avg | 4 versions, ~22d avg | 5 versions, 2 majors/6mo, ~60d avg | 5 versions, 2 majors/6mo, ~12d avg | 5 versions, 1 majors/6mo, ~6d avg | 1 versions | 5 versions, ~25d avg |
