| Core Identity |
| Developer | HP Inc. | Brother Industries, LTD. | Canon Inc. | Adobe Inc. | Seiko Epson Corporation | Brother Industries, LTD. | Mital Malaviya | Maple Media Apps, LLC | VoyagerX, Inc. |
| Category | Utilities | Utilities | Photo & Video | Business | Photo & Video | Utilities | Productivity | Utilities | Productivity |
| Platform | Android, iOS | iOS, Android | iOS, Android | iOS | iOS, Android | Android, iOS | iOS, Android | iOS | Android, iOS |
| Store Metrics |
| Rating | 0.0 / 5 | 4.6 / 5 | 4.8 / 5 | 4.9 / 5 | 4.7 / 5 | 0.0 / 5 | 4.1 / 5 | 4.8 / 5 | 4.8 / 5 |
| Ratings Count | 0 | 62,849 | 575,514 | 1,540,221 | 351,620 | 0 | 17 | 18,957 | 5,724 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Apr 9, 2015 | Mar 30, 2021 | Jul 22, 2013 | May 31, 2017 | Mar 31, 2020 | Sep 22, 2017 | Mar 21, 2026 | Apr 3, 2014 | Nov 22, 2020 |
| Last Updated | Feb 15, 2024 | Apr 28, 2026 | Feb 26, 2026 | Mar 25, 2026 | Apr 27, 2026 | Mar 25, 2026 | Apr 15, 2026 | Apr 15, 2026 | Apr 3, 2026 |
| Sentiment & Reviews |
| Sentiment | terrible | negative | mixed | positive | mixed | - | excellent | - | - |
| Score | 15/100 | 35/100 | 65/100 | 76/100 | 65/100 | - | 85/100 | - | - |
| Praises | - Simple setup process for new hardware remains a highlight for some users
| - Core printing and scanning functionality provides utility when the connection remains stable for users
| - Simplified mobile printing workflow allows users to print documents and photos directly from their devices
| - Ease of Use
- Image Enhancement
| - Simplified mobile printing workflow allows users to manage documents and photos with minimal technical friction
| - | - High-quality document scanning and straightening functionality provides value for students and professionals
| - | - |
| Complaints | - Application fails to launch or hangs on a loading screen post-update
- Mandatory account creation and data sharing requirements frustrate long-term users
| - Persistent wireless connectivity failures prevent the app from identifying printers on the local network
| - Persistent connectivity failures force users to repeatedly reconfigure printer settings after the initial setup
| - Subscription Cost
- Technical Reliability
| - Unreliable wireless connectivity post-update prevents consistent printer discovery and job submission from mobile devices
| - | - Monetization friction occurs when users experience credit purchase failures or unexpected paywalls
| - | - |
| Requests | - Offline or guest mode access to allow scanning without mandatory account registration
| - In-app document management tools for scanning and rearranging pages before finalizing print jobs
| - Advanced document scanning features to capture and save multi-page identification cards as single PDFs
| - | - Granular control over default print settings to prevent automatic image correction and paper type overrides
| - | - Direct document printing capabilities requested for the basic version of the application
| - | - |
| Strategic Intel |
| Strengths | - Centralized hardware support hub reduces external documentation reliance
- Automated supply monitoring drives recurring high-margin ink sales
- Guided setup wizard lowers initial hardware adoption friction
| - Refresh EZ Print Subscription locks users into Brother Genuine supplies via automated replenishment
- Extended warranty rewards incentivize hardware registration and long-term app retention
| - Consumable monitoring drives recurring ink replenishment sales
- Guided setup lowers barrier for new hardware owners
| - Deep integration with Adobe Document Cloud and Acrobat
- Advanced AI-driven cleanup tools (Magic Eraser, Straighten)
- High brand trust and enterprise-grade security
| - Auto-configuration mechanism tailors interface to specific hardware capabilities
- Action Tiles increase daily interaction frequency
- Guided setup reduces support costs for non-technical users
| - | - On-device biometric encryption creates professional-grade switching costs
- Minimalist capture interface sustains high organic install velocity
- Generous free-tier utility drives high daily active usage
| - | - |
| Weaknesses | - Mandatory account registration for basic scanning triggers high churn
- Persistent loading screen regressions erode daily active habit
- 0.7★ rating gap between platforms signals inconsistent quality control
| - Persistent wireless connectivity failures prevent printer discovery on local networks
- Mandatory account registration requirements alienate users seeking simple, frictionless printing access
- Post-update regressions causing print failures drive users toward third-party printing utilities
| - Persistent connectivity failures erode the daily active habit
- Lack of granular print settings triggers power-user churn
| - High subscription cost ($10/mo) causing user friction
- Technical bugs including login loops and data loss in multi-page scans
- Lack of specialized ID/Passport scanning modes
| - Unreliable wireless connectivity post-update
- Restrictive firmware updates force proprietary ink usage
- Limited document editing and scaling options
| - | - Paid credit delivery failures erode transaction trust
- Absence of native printing in free tier triggers churn
- Android-iOS feature parity gap limits cross-platform retention
| - | - |
| Pricing | free | freemium | free | freemium | free | free | freemium | freemium | free |
| Momentum | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance | Intense | Maintenance | Steady | Intense |
| Update Cadence | 5 versions, 1 majors/6mo, ~771d avg | 5 versions, 2 majors/6mo, ~12d avg | 5 versions, 2 majors/6mo, ~60d avg | 1 versions | 4 versions, ~22d avg | 5 versions | 4 versions, ~10d avg | 5 versions | 5 versions |
