| Core Identity |
| Developer | Plug In Digital | Supercell | TOP GAMES INC. | InnoGames | IGG SINGAPORE PTE. LTD. | Lilith Games | Fastone Games | Hong Kong Ke Mo software Co., Limited | IGG SINGAPORE PTE. LTD. | SecretNewCo, Inc. |
| Category | Games | Games | Games | Games | Games | Games | Games | Games | Games | Games |
| Platform | Android, iOS | iOS, Android | iOS, Android | iOS, Android | Android, iOS | iOS, Android | iOS, Android | iOS, Android | Android, iOS | iOS, Android |
| Store Metrics |
| Rating | 2.0 / 5 | 4.8 / 5 | 4.0 / 5 | 4.6 / 5 | 4.4 / 5 | 4.5 / 5 | 4.6 / 5 | 4.5 / 5 | 4.2 / 5 | 4.5 / 5 |
| Ratings Count | 5 | 2,746,676 | 178,258 | 167,851 | 154,643 | 184,875 | 104,197 | 48,805 | 31,419 | 38,415 |
| Price | USD2.99 | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Oct 7, 2025 | Aug 2, 2012 | Apr 27, 2016 | Jan 31, 2014 | Mar 31, 2016 | Sep 20, 2018 | Oct 23, 2019 | Apr 6, 2016 | Oct 22, 2013 | Apr 1, 2015 |
| Last Updated | Oct 18, 2025 | May 6, 2026 | Apr 14, 2026 | Apr 23, 2026 | May 19, 2026 | Apr 10, 2026 | Jan 29, 2026 | Apr 29, 2026 | May 6, 2026 | May 4, 2026 |
| Sentiment & Reviews |
| Sentiment | mixed | mixed | negative | mixed | mixed | positive | mixed | mixed | mixed | negative |
| Score | 45/100 | 45/100 | 32/100 | 65/100 | 75/100 | 64/100 | 72/100 | 45/100 | 35/100 | 35/100 |
| Praises | - The core gameplay loop successfully blends kingdom management and strategy elements for an engaging experience
| - Core gameplay loop provides long-term entertainment value for players across multiple years of engagement
| - Social Camaraderie
- Long-term Engagement
| - Long-term strategic depth keeps veteran players engaged across multiple years of city building
| - Diverse gameplay modes and content variety keep long-term players engaged across multiple years
| - Social & Strategic Depth
- Longevity and Content
| - Addictive core gameplay loop provides high entertainment value for casual gaming sessions
| - Immersive fantasy world building and real-time combat mechanics keep players engaged for long sessions
| - Generous reward systems provide significant resources for free-to-play users compared to competitors
- Long-term strategic depth keeps veteran players engaged over many years of play
| - Core strategy gameplay loop provides long-term entertainment value for dedicated players
|
| Complaints | - Clunky and unresponsive touch controls make precise unit movement and battlefield navigation frustratingly difficult
- Lack of a mid-level save function forces players to restart entire campaigns after interruptions
- Technical instability including screen freezing and white-out bugs disrupts critical gameplay moments
| - Technical instability and server errors following the latest update disrupt active multiplayer matches
| - Deceptive Advertising
- Aggressive Monetization
- Technical Instability
| - Aggressive monetization and pay-to-win mechanics create significant friction for mid-game progression
| - Aggressive monetization and pay-to-win mechanics create significant barriers for free-to-play users
| - Pay-to-Win Imbalance
- Misleading Advertising
| - Aggressive pay-to-win mechanics create insurmountable barriers for non-paying players in competitive modes
| - Aggressive pay-to-win monetization creates an insurmountable barrier for non-spending players to remain competitive
| - Aggressive monetization and pay-to-win mechanics alienate players who cannot afford constant spending
- Technical instability and frequent crashes disrupt the user experience on mobile devices
| - Post-update stability issues cause frequent game freezes and crashes during active sessions
|
| Requests | - Addition of a sandbox or skirmish mode to provide replayability beyond the short campaign
| - Implementation of a practice mode to allow rematches against previous opponents without resource loss
| - | - Manual building rotation feature requested to improve city layout and space efficiency
| - Improved account recovery and direct support channels for lost progress issues
| - | - Manual control options like a joystick for hero movement during combat encounters
| - Server mergers are requested to revitalize competitive balance for players in older, low-population realms
| - Simplified user interface options to help players manage the overwhelming number of menus
| - Base layout copy and paste feature to improve user experience during design
|
| Strategic Intel |
| Strengths | - Offline-first architecture enables play in transit
- Distinct artistic direction differentiates from generic strategy clones
| - Social-pressure loops in Clan Wars drive high daily active usage
- Deep base-building mechanics create long-term retention
| - Top-tier revenue generation (#2 Grossing in category)
- High social retention with multi-year player relationships
- Broad historical appeal with 7 distinct civilizations
| - Cross-platform synchronization reduces friction for legacy browser users
- Age-based progression creates high switching costs for veteran players
| - Guild Expedition social mechanics drive high-retention guild coordination
- Mirage Realm subscription converts manual grind into recurring revenue
| - Proprietary Infinite Zoom map technology
- Real-time, non-instanced RTS combat mechanics
- Deep historical IP and RPG commander talent trees
| - Automated combat loop creates high-frequency session engagement
- Tactical formation system provides depth for casual strategy players
| - Alliance-based social network effects drive high-frequency login habits
- Web-based purchase center captures higher net margins per transaction
| - Twelve-year legacy provides a deep library of hero units for veteran retention
- Guild-based social warfare creates high switching costs for long-term players
| - University and Council systems increase switching costs
- 50-on-50 alliance warfare drives group-based retention
|
| Weaknesses | - Unresponsive touch controls on mobile screens
- Lack of mid-session save functionality
- $2.99 price point lacks IAP-driven trial
| - Technical instability post-update causes frequent crashes
- Ineffective automated support bots fail to resolve account access issues
| - High 'bait-and-switch' sentiment from deceptive UA
- Significant technical lag and performance issues
- Poorly rated customer support response times
| - Premium currency monetization creates mid-game progression friction
- Inconsistent account synchronization causes permanent data loss
- Technical instability post-update disrupts daily sessions
| - Aggressive monetization creates pay-to-win barriers for free-to-play users
- Automated support channels fail to resolve account recovery friction
| - Aggressive P2W monetization causing F2P churn
- Misalignment between marketing ads and actual gameplay
- High-friction onboarding with a 'very long' tutorial
| - Premium tier at $6.99/week exceeds casual strategy median
- UI regressions in the latest update hinder navigation
| - 0.6★ Android-iOS rating gap indicates poor optimization on majority Android base
- Misleading advertising creates high new-user churn
| - Subscription pack at $4.99/month lacks value compared to modern battle passes
- 0.2★ rating gap between Android and iOS indicates platform-specific instability
| - Post-update stability failures erode daily active habit
- Aggressive monetization creates pay-to-win progression walls
|
| Pricing | paid | freemium | freemium | freemium | subscription | freemium | subscription | freemium | freemium | freemium |
| Momentum | Zombie | Active | Maintenance | Active | Active | Active | Maintenance | Active | Intense | Intense |
| Update Cadence | 2 versions, ~2d avg | 5 versions, 5 majors/6mo, ~12d avg | 3 versions, ~16d avg | 5 versions, 2 majors/6mo, ~3d avg | 5 versions, 5 majors/6mo, ~14d avg | 4 versions, 2 majors/6mo, ~11d avg | 5 versions, ~9d avg | 5 versions, 2 majors/6mo, ~7d avg | 5 versions, 5 majors/6mo, ~7d avg | 5 versions, 5 majors/6mo, ~3d avg |
