| Core Identity |
| Developer | CHERNYE MEDVEDI, OOO | FitNow | Lifesum AB | MyNetDiary Inc. | Wombat Apps LLC | Noom, Inc. | Sweatco Ltd | Cross Forward Consulting, LLC | Welltory inc | Fitbod Inc. |
| Category | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness |
| Platform | iOS | Android, iOS | iOS | iOS, Android | iOS | iOS | iOS | iOS | iOS | iOS |
| Store Metrics |
| Rating | 2.0 / 5 | 4.8 / 5 | 4.6 / 5 | 4.8 / 5 | 4.8 / 5 | 4.7 / 5 | 4.5 / 5 | 4.8 / 5 | 4.7 / 5 | 4.8 / 5 |
| Ratings Count | 2 | 750,859 | 149,155 | 146,559 | 725,975 | 863,351 | 379,197 | 172,135 | 127,691 | 267,881 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | May 12, 2020 | Nov 21, 2008 | Feb 5, 2019 | Feb 3, 2019 | Dec 30, 2010 | May 9, 2013 | Sep 1, 2016 | Oct 1, 2013 | May 3, 2016 | Sep 26, 2015 |
| Last Updated | Dec 28, 2020 | Apr 29, 2026 | May 5, 2026 | Apr 15, 2026 | Apr 8, 2026 | Apr 22, 2026 | Apr 29, 2026 | Mar 25, 2026 | Apr 29, 2026 | Apr 13, 2026 |
| Sentiment & Reviews |
| Sentiment | - | mixed | negative | - | mixed | negative | positive | - | mixed | - |
| Score | - | 35/100 | 25/100 | - | 55/100 | 35/100 | 75/100 | - | 45/100 | - |
| Praises | - | - Extensive food database and barcode scanning functionality support consistent long-term weight loss tracking
| - Long-term users value the core calorie and macro tracking utility provided by the application
- Barcode scanning functionality remains a reliable tool for quick food entry in the free version
| - | - Macro and net carb tracking features provide essential support for users managing keto diet goals
| - Educational daily lessons provide practical strategies for long-term weight management and healthy lifestyle changes
| - Gamified walking mechanics provide effective motivation for users to increase their daily physical activity levels
| - | - Detailed health insights and data tracking provide actionable feedback for managing chronic stress and illness
| - |
| Complaints | - | - Aggressive paywalling of previously free features creates significant friction for long-time loyal users
| - Forced AI integration post-update creates significant usability friction and inaccurate nutritional data logging
- Persistent technical instability including frequent crashes and forced logouts degrades the daily tracking habit
| - | - Technical instability and blank screens following the latest update disrupt daily food logging habits
| - Forced gamification features like virtual seeds distract from the core utility of food tracking
| - Technical issues with step tracking and daily boost activation prevent users from earning points correctly
| - | - Aggressive and persistent upselling of lifetime memberships creates a frustrating experience for existing premium subscribers
| - |
| Requests | - | - Toggle option to disable automatic calorie bonuses when syncing with external fitness wearables
| - Users request the ability to set custom water vessel sizes for more accurate hydration tracking
| - | - Expanded non-keto recipe database to support users transitioning to broader healthy eating plans
| - Customizable interface options to hide unnecessary gamification and focus on core tracking tools
| - Clearer communication and more accessible reward options for users who have accumulated large balances
| - | - Implementation of a monthly subscription tier to accommodate users with limited or fixed financial budgets
| - |
| Strategic Intel |
| Strengths | - Biometric security provides a defensible trust barrier for sensitive health data
- Apple Health integration anchors user data in the platform ecosystem
| - Massive 56M-item food database creates high user switching costs
- Editors' Choice badge across five markets sustains organic install velocity
| - AI-first logging interface reduces manual entry friction
- Life Score provides a unique, personalized health feedback loop
| - | - Specialized metabolic tracking creates high switching costs
- Community challenges drive DAU/MAU via peer-to-peer accountability
| - Psychology-based curriculum creates high switching costs
- Clinical integration provides high-ARPU revenue stream
| - Proprietary movement-validation algorithm maintains currency integrity
- Viral social-first brand identity lowers acquisition costs
- High-frequency daily streak loops drive session volume
| - | - Proprietary HRV analysis algorithms create a high switching cost via historical health data accumulation
- 1,000+ device integration library functions as a central data hub for fragmented health ecosystems
| - |
| Weaknesses | - 2.0-star rating indicates poor product-market fit
- Manual-entry-only tracking creates high friction compared to barcode-scanning rivals
| - Premium tier gating of legacy features drives negative sentiment
- 0.2★ Android-iOS rating gap indicates platform-specific performance regressions
| - Persistent authentication bugs and app crashes
- Forced AI features lack an opt-out mechanism
- Aggressive subscription pop-ups degrade user experience
| - | - Technical instability in the latest version erodes trust
- Subscription cancellation friction drives negative sentiment
| - Forced gamification elements drive negative sentiment
- Technical regressions cause data sync failures
| - Raffle-based reward system frustrates long-term users
- Technical friction in step-tracking accuracy erodes trust
- High ad-volume negatively impacts user experience
| - | - Annual-only subscription tier creates a high barrier to entry for price-sensitive users
- Aggressive upselling prompts to existing subscribers drive negative sentiment and churn risk
| - |
| Pricing | subscription | freemium | subscription | freemium | freemium | subscription | freemium | free | subscription | freemium |
| Momentum | - | Active | Maintenance | Intense | Maintenance | Active | Active | Intense | Active | Intense |
| Update Cadence | - | 5 versions, 1 majors/6mo, ~5d avg | 3 versions, ~31d avg | 5 versions | 2 versions, ~44d avg | 5 versions, ~12d avg | 4 versions, ~12d avg | 5 versions | 5 versions, 4 majors/6mo, ~9d avg | 5 versions |
