MARLVEL

Start Fasting Now vs its rivals

Side-by-side comparison against Start Fasting Now's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Start Fasting Now
This App
BodyFast: Intermittent Fasting
Nemesis
FastEasy: Intermittent Fasting
Contender
Zero - Intermittent Fasting
Contender
Lose It! – Calorie Counter
Peer
Noom Weight Loss, Food Tracker
Peer
Intermittent Fasting Tracker -
New Kid
Core Identity
DeveloperEpiphany Digital Ltd.BodyFast GmbHWELLTECH APPS LIMITEDZero Longevity Science, Inc.FitNowNoom, Inc.Leap Health
CategoryHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & Fitness
PlatformiOSAndroid, iOSiOSAndroidAndroid, iOSiOSiOS, Android
Store Metrics
Rating4.8 / 54.7 / 54.6 / 53.8 / 54.8 / 54.7 / 54.9 / 5
Ratings Count63143,51078,90861,122750,859863,35127,997
PriceFreeFreeFreeFreeFreeFreeFree
Release DateJun 20, 2024Jan 22, 2018Mar 4, 2021Mar 27, 2019Nov 21, 2008May 9, 2013Mar 10, 2020
Last UpdatedMar 25, 2026Apr 9, 2026Mar 27, 2025May 11, 2026Apr 29, 2026Apr 22, 2026Apr 13, 2026
Sentiment & Reviews
Sentiment-mixed--mixednegative-
Score-35/100--35/10035/100-
Praises-
  • Intermittent fasting timer provides a simple and effective way to track daily progress
--
  • Extensive food database and barcode scanning functionality support consistent long-term weight loss tracking
  • Educational daily lessons provide practical strategies for long-term weight management and healthy lifestyle changes
-
Complaints-
  • Subscription cancellation process is intentionally difficult and leads to recurring unauthorized charges
--
  • Aggressive paywalling of previously free features creates significant friction for long-time loyal users
  • Forced gamification features like virtual seeds distract from the core utility of food tracking
-
Requests-
  • Integration of wearable device support to improve tracking convenience for active users
--
  • Toggle option to disable automatic calorie bonuses when syncing with external fitness wearables
  • Customizable interface options to hide unnecessary gamification and focus on core tracking tools
-
Strategic Intel
Strengths
  • Lean onboarding interface reduces entry friction for fasting novices
  • Community support features increase user switching costs
  • 600,000-member Facebook community drives organic acquisition
  • Visual fasting-stages loop reinforces daily habit formation
--
  • Massive 56M-item food database creates high user switching costs
  • Editors' Choice badge across five markets sustains organic install velocity
  • Psychology-based curriculum creates high switching costs
  • Clinical integration provides high-ARPU revenue stream
-
Weaknesses
  • Premium tier at $5.99/week exceeds category median
  • Lack of wearable integration limits health-data utility
  • No cloud-save functionality
  • Subscription cancellation flow lacks in-app parity
  • Manual schedule adjustments locked behind paywall
--
  • Premium tier gating of legacy features drives negative sentiment
  • 0.2★ Android-iOS rating gap indicates platform-specific performance regressions
  • Forced gamification elements drive negative sentiment
  • Technical regressions cause data sync failures
-
Pricingsubscriptionfreemiumfreemiumfreemiumfreemiumsubscriptionfreemium
MomentumIntenseMaintenanceZombie-ActiveActiveIntense
Update Cadence5 versions5 versions, 5 majors/6mo, ~55d avg5 versions-5 versions, 1 majors/6mo, ~5d avg5 versions, ~12d avg5 versions

Compare Start Fasting Now head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Start Fasting Now, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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