trendyol.com
For broad consumer base interested in fashion, home goods, and electronics, alongside small-to-medium business owners managing marketplace operations.
Trendyol: Online Shopping
Snapshot
Who is trendyol.com?
Providing a comprehensive e-commerce marketplace for fashion, home, and lifestyle goods. Connecting consumers with a vast network of local and global brands.
Target audience
Portfolio
Free 4Last updated
Trendyol: Online Shopping
v7.70.1
6mo ago
Publisher DNA
What defines trendyol.com?
Publisher DNA
Primary focus
E-commerce marketplace and merchant management tools
Scale
indie
Target audience
Broad consumer base interested in fashion, home goods, and electronics, alongside small-to-medium business owners managing marketplace operations.
Signature Patterns
- •Unified ecosystem approach linking consumer shopping with merchant business tools
- •Focus on multi-category retail including fashion, home, and electronics
- •Free-to-use model across all consumer and business applications
- •Integration of social-commerce features like wishlists and trend-driven collections
Portfolio momentum
Released 15 updates across 4 apps in the last 6 months, with all titles receiving regular maintenance and feature updates.
Portfolio
What does trendyol.com ship?
Apps
4 apps analysed
Escrow payment system builds trust for high-value transactions
- Integrated shipping codes for major local carriers remove seller friction
Single-market publisher, every app ships only to United States.
Based on 1 of 4 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
Rivals
Who does trendyol.com compete with?
The rivals identified
Nemeses(3)
Both platforms compete for fashion-conscious mobile shoppers by offering curated apparel and trend-focused discovery tools within the same retail category.
Both platforms facilitate peer-to-peer second-hand transactions, competing for the same audience of casual sellers and bargain hunters seeking local inventory.
Both apps target the same fashion and lifestyle retail segment, competing for price-sensitive consumers through overlapping free shipping and return policies.
Contenders(23)
ABOUT YOU competes for the same fashion-conscious segment by leveraging a massive brand catalog and personalized feeds.
Adidas competes for the same fashion-conscious demographic by using a loyalty-gated access mechanism to drive repeat transactions.
ASOS targets the same fashion-forward audience but utilizes visual fit tools to reduce return rates.
Bonprix offers a broader lifestyle catalog including home and garden, serving as a generalist alternative to Trendyolmilla's fashion focus.
JD Sports overlaps with the fashion-forward audience, using physical store integration to provide omnichannel fulfillment.
Joom serves as a broader international marketplace for value-conscious shoppers, contrasting with Trendyolmilla's curated fashion focus.
Privalia targets value-conscious fashion shoppers through a time-limited flash-sale model.
known for
5fil ile Sat
Both platforms target the Turkish second-hand fashion market, competing for the same pool of sellers and buyers looking for pre-owned goods.
Both platforms target value-conscious consumers with massive product catalogs, creating direct competition for fashion, home goods, and lifestyle purchases.
Miravia competes by offering a broad retail marketplace that includes the same fashion categories as Trendyolmilla, capturing the same fashion-conscious consumer base through a wider product catalog.
known for
Banayeni - İkinci El Al ve Sat
A secondhand goods marketplace app competing with Dolap - İkinci El Alışveriş.
Radarımda competes by targeting price-sensitive sellers with a 4.5% commission rate and zero buyer protection fees, directly challenging the commission-based revenue model of Dolap in the Turkish second-hand market.
known for
BoonyBon : İkinci El Alışveriş
Users report: BoonyBon targets the children's goods segment, directly competing with Dolap's broader fashion listings by specializing in sustainable parenting gear and children's apparel.
Anneysen Pazar competes by narrowing the marketplace focus to parenting-specific goods, directly overlapping with the baby and child categories within the broader Dolap platform.
Elika Pazar competes for the same Turkish second-hand marketplace users as Dolap by focusing on the specific vertical of pregnancy and baby products. This niche overlap directly challenges Dolap's share of the parenting and children's fashion category.
Both platforms target the Turkish second-hand market for fashion and electronics, creating direct competition for the same pool of individual buyers and sellers.
Both applications target trend-conscious consumers through free mobile storefronts, creating direct competition for share of wallet in the fast-fashion segment.
Both applications target fashion-conscious consumers through trend-driven apparel catalogs and wishlist functionality, competing directly for the same mobile-first shopping demographic.
ModaCruz competes directly with Dolap by targeting the same Turkish second-hand fashion and home goods market, utilizing a similar peer-to-peer listing model.
Both platforms compete for the same second-hand goods sellers and buyers, with Dolap focusing on trust-based local transactions while Tradet prioritizes rapid, high-volume listing flows.
Both platforms operate in the second-hand marketplace category, targeting users looking to declutter or purchase pre-owned goods via commission-based models.
Trendyol acts as the parent marketplace for Trendyolmilla, creating a direct cannibalization risk where the general app offers a broader inventory that includes the fashion items found in the specialized app.
Both apps compete for consumer home goods spending, with Trendyol offering a broad marketplace and Wayfair focusing on specialized home furniture retail.
Same space(34)
M&S provides a broad retail experience that includes fashion, food, and homeware, acting as a generalist peer.
Matalan focuses on budget-conscious families, utilizing physical store integration to drive loyalty.
OfferUp competes with Trendyol for the budget-conscious user, specifically targeting the local secondhand market rather than new retail.
OTTO operates as a massive generalist retailer, offering a wider product variety than Trendyolmilla's fashion-specific catalog.
Very combines fashion and home retail with flexible payment options, targeting budget-conscious shoppers.
Voghion competes on price and inventory breadth, targeting the same value-conscious fashion shoppers.
Amazon functions as a primary global competitor to Trendyol, utilizing logistical scale to dominate the online marketplace space.
George at Asda acts as a fashion and homeware retail peer to Trendyol, focusing on affordable pricing.
Boohoo targets the same fashion-conscious audience with a focus on affordable, trend-driven apparel.
The Range acts as a home improvement retail peer to Trendyol, offering a wide selection of hobby and DIY products.
Chewy acts as a vertical-specific retail peer, focusing on pet wellness and supplies rather than Trendyol's general marketplace.
CIDER targets the Gen Z fashion segment with a community-driven design loop similar to trend-focused platforms.
Depop serves the same fashion-conscious demographic but focuses on a secondhand, social-first marketplace model.
Depop shares the secondhand fashion focus but emphasizes social discovery over the logistics-first approach found in Dolap.
Breuninger serves the luxury fashion segment, offering a more premium curated experience than Trendyolmilla.
eBay provides a broader global marketplace for collectors and casual sellers, though it lacks the focused local logistics of Dolap.
eBay acts as a marketplace alternative to Trendyol, focusing on secondhand and collectible goods rather than new retail inventory.
Old Navy provides a high-volume, value-focused fashion alternative for the same demographic.
KIABI offers a family-oriented fashion and home retail experience, serving as a broader alternative.
Kleinanzeigen operates as a large-scale general marketplace in Germany, serving as a regional peer for secondhand goods.
Kohl's serves as a retail peer to Trendyol, focusing on integrating in-store savings with mobile shopping.
Sinsay acts as a direct-to-consumer retail channel for budget fashion, competing for the same wallet share as Dolap's secondhand fashion sellers.
Macy's functions as a traditional department store peer to Trendyol, emphasizing fashion and beauty brands.
MANGO provides a curated fashion experience with editorial content, similar to Trendyolmilla's trend-driven approach.
Next acts as a fashion and home retail peer to Trendyol, focusing on style-based discovery.
Poshmark competes with Trendyol in the fashion space, utilizing a social-commerce model for secondhand goods.
Rakuten Fashion serves as a fashion-focused retail peer to Trendyol, utilizing a points-based loyalty system.
Kaufland acts as a supermarket-focused retail peer to Trendyol, assisting users with grocery planning and store navigation.
SeQura competes with Trendyol by providing financial infrastructure and rewards for shoppers in Spain.
The Home Depot serves as a specialized retail peer to Trendyol, focusing on DIY and home improvement categories.
Vinted competes for the same secondhand fashion audience by removing seller fees to drive inventory volume.
Wallapop serves as a regional secondhand marketplace peer for trade in goods.
Walmart serves as a direct retail peer for Trendyol by offering a broad product mix, though it relies on omnichannel fulfillment to differentiate its shopping experience.
known for
Görmek Lazım: Online Alışveriş
Görmek Lazım functions as a general online marketplace in the Turkish market, overlapping with the regional presence of Dolap.
The Analyst's Read
The bottom line on trendyol.com
Bottom line
Trendyol maintains a strong market position by balancing a high-volume consumer marketplace with essential merchant-side tooling. Their consistent update cadence across all titles indicates a mature, stable product lifecycle focused on platform retention.
Frequently asked questions
How many apps does trendyol.com publish?
What kind of apps does trendyol.com make?
What is trendyol.com's top app?
In how many countries are trendyol.com's apps available?
What fed this analysis
- Apps analyzed:
- 4
- With full intel:
- 0
- With overview:
- 4
- Website scraped:
- yes
- Social presence:
- yes
