| Core Identity |
| Developer | Epiphany Digital Ltd. | FitNow | Wombat Apps LLC | Noom, Inc. | MyNetDiary Inc. | Fitbod Inc. | Lifesum AB | Enerjoy Pte. Ltd. | Appediet Information PTE. LTD |
| Category | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness |
| Platform | iOS | Android, iOS | iOS | iOS | iOS, Android | iOS | iOS | iOS | Android, iOS |
| Store Metrics |
| Rating | 4.9 / 5 | 4.8 / 5 | 4.8 / 5 | 4.7 / 5 | 4.8 / 5 | 4.8 / 5 | 4.6 / 5 | 4.8 / 5 | 4.8 / 5 |
| Ratings Count | 132 | 750,859 | 725,975 | 863,351 | 146,559 | 267,881 | 149,155 | 211,398 | 43,377 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Apr 14, 2023 | Nov 21, 2008 | Dec 30, 2010 | May 9, 2013 | Feb 3, 2019 | Sep 26, 2015 | Feb 5, 2019 | Aug 29, 2021 | Aug 21, 2023 |
| Last Updated | Mar 25, 2026 | Apr 29, 2026 | Apr 8, 2026 | Apr 22, 2026 | Apr 15, 2026 | Apr 13, 2026 | May 5, 2026 | Apr 10, 2026 | May 19, 2026 |
| Sentiment & Reviews |
| Sentiment | negative | mixed | mixed | negative | - | - | negative | mixed | - |
| Score | 25/100 | 35/100 | 55/100 | 35/100 | - | - | 25/100 | 45/100 | - |
| Praises | - Calorie tracking methodology provides a clear framework for users managing weight loss goals
| - Extensive food database and barcode scanning functionality support consistent long-term weight loss tracking
| - Macro and net carb tracking features provide essential support for users managing keto diet goals
| - Educational daily lessons provide practical strategies for long-term weight management and healthy lifestyle changes
| - | - | - Long-term users value the core calorie and macro tracking utility provided by the application
- Barcode scanning functionality remains a reliable tool for quick food entry in the free version
| - Personalized fitness plans provide clear guidance for users lacking gym experience or confidence
- Diverse exercise library supports rehabilitation and specific physical needs like bed or chair workouts
| - |
| Complaints | - Subscription cancellation process lacks clear in-app pathways and causes recurring billing frustrations
| - Aggressive paywalling of previously free features creates significant friction for long-time loyal users
| - Technical instability and blank screens following the latest update disrupt daily food logging habits
| - Forced gamification features like virtual seeds distract from the core utility of food tracking
| - | - | - Forced AI integration post-update creates significant usability friction and inaccurate nutritional data logging
- Persistent technical instability including frequent crashes and forced logouts degrades the daily tracking habit
| - Aggressive paywall implementation post-update restricts access to previously free workout content
- Poor AI instructor quality and technical glitches during guided exercise sessions
| - |
| Requests | - Expanded activity tracking options for weight lifting and diverse exercise routines
| - Toggle option to disable automatic calorie bonuses when syncing with external fitness wearables
| - Expanded non-keto recipe database to support users transitioning to broader healthy eating plans
| - Customizable interface options to hide unnecessary gamification and focus on core tracking tools
| - | - | - Users request the ability to set custom water vessel sizes for more accurate hydration tracking
| - Granular control over workout adjustments to accommodate specific physical injuries or limitations
| - |
| Strategic Intel |
| Strengths | - Apple HealthKit integration compounds switching costs via data aggregation
- Calorie-counting methodology provides a clear framework for weight management
| - Massive 56M-item food database creates high user switching costs
- Editors' Choice badge across five markets sustains organic install velocity
| - Specialized metabolic tracking creates high switching costs
- Community challenges drive DAU/MAU via peer-to-peer accountability
| - Psychology-based curriculum creates high switching costs
- Clinical integration provides high-ARPU revenue stream
| - | - | - AI-first logging interface reduces manual entry friction
- Life Score provides a unique, personalized health feedback loop
| - Wall Pilates niche functions as a specialized entry point
- Gamified workout sessions increase session frequency
- Apple Health integration creates data-driven switching costs
| - |
| Weaknesses | - Subscription cancellation process lacks in-app pathways
- Registration flow stalls during goal-weight setup
| - Premium tier gating of legacy features drives negative sentiment
- 0.2★ Android-iOS rating gap indicates platform-specific performance regressions
| - Technical instability in the latest version erodes trust
- Subscription cancellation friction drives negative sentiment
| - Forced gamification elements drive negative sentiment
- Technical regressions cause data sync failures
| - | - | - Persistent authentication bugs and app crashes
- Forced AI features lack an opt-out mechanism
- Aggressive subscription pop-ups degrade user experience
| - $69.99/year subscription tier exceeds category median
- 0.7-star Android-iOS rating gap indicates technical debt
- High-friction paywall triggers churn
| - |
| Pricing | subscription | freemium | freemium | subscription | freemium | freemium | subscription | subscription | freemium |
| Momentum | Intense | Active | Maintenance | Active | Intense | Intense | Maintenance | Steady | Intense |
| Update Cadence | 5 versions | 5 versions, 1 majors/6mo, ~5d avg | 2 versions, ~44d avg | 5 versions, ~12d avg | 5 versions | 5 versions | 3 versions, ~31d avg | 5 versions, 2 majors/6mo, ~22d avg | 5 versions |
