TheFabulous
Fabulous Daily Routine Planner
Publisher DNA
What defines TheFabulous?
AI intelligence is not yet available for TheFabulous. The portfolio data below is up to date.
Portfolio
What does TheFabulous ship?
Apps
1 app analysed
Self-care routine for lifestyle change, setting life goals & personal growth
Structured habit-tracking loop provides consistency for neurodivergent users
- Structured daily routines and habit tracking provide a sense of consistency for neurodivergent users
- Users report: Aggressive and deceptive billing practices lead to unauthorized charges after users attempt to cancel trials
Distributed across 9 markets, strongest in Europe.
Based on 1 of 1 app with localized market data · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (5)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Portugal1 / 1
- Spain1 / 1
Asia-Pacific (1)
- Japan1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
Rivals
Who does TheFabulous compete with?
The rivals identified
Nemeses(1)
Both apps target the same mental health and productivity demographic, competing for daily user attention through habit-forming notification loops and premium subscription models.
Contenders(9)
Both apps target users seeking mental health and productivity improvements, with overlapping utility in daily routine tracking and behavioral self-reflection.
Both apps compete for the same mental health and productivity audience by offering structured habit-tracking routines and daily goal management.
Both apps target users managing mental health and daily routines, competing for the same user intent of structured emotional and habit regulation.
Both apps compete for the same daily mental health and productivity habit-forming time slot, targeting users who seek structured self-care routines.
Both apps target the self-care habit tracking market, with Otomori using a virtual pet companion mechanic to drive daily engagement versus the structured behavioral science coaching found in Fabulous.
Both apps target users seeking mental health and wellness improvements, with MindDoc focusing on clinical CBT tools while Fabulous emphasizes habit-based coaching journeys.
Both apps target users seeking structured daily routines for mental health and productivity, competing directly for the same habit-tracking audience.
Both apps target users seeking personal growth through structured habit formation and life coaching, competing directly for the mental health and productivity market segment.
Both apps compete for user time dedicated to mental health and behavioral regulation, as both target the management of daily routines and emotional states.
Same space(34)
Targets users seeking sustainable health changes through AI-driven habit formation, mirroring the coaching model of Fabulous.
Provides structured workout planning and tracking, serving as a niche tool for fitness-focused routine building.
BetterMe offers a holistic wellness approach that competes for the same high-intent, coaching-focused user base as Fabulous.
Day One serves the archival needs of the Fabulous audience by providing a secure, encrypted space for long-term memory preservation.
SleepWatch provides biometric-driven sleep coaching for Apple Watch users, offering a more hardware-dependent alternative to Fabulous.
Calm Health provides enterprise-sponsored mental health content, serving as a B2B alternative to the direct-to-consumer coaching model of Fabulous.
Offers structured habit formation and routine planning, competing directly with the core utility of Fabulous.
Finch uses a virtual pet to gamify habit formation, providing a lower-pressure alternative to the science-backed coaching in Fabulous.
Bevel synthesizes fragmented wearable data into coaching, serving as a more technical alternative to the behavioral science focus of Fabulous.
Fitbod offers AI-driven workout planning that serves as a specialized, equipment-agnostic alternative to the general habit tracking in Fabulous.
Acts as a comprehensive organizer for habits and rituals, serving as a direct alternative for routine management.
Flo targets the same health-conscious demographic as Fabulous but focuses specifically on menstrual and fertility tracking with a privacy-first design.
Google Health (Fitbit) acts as a centralized data aggregator, providing a hardware-linked alternative to the manual habit tracking in Fabulous.
Offers comprehensive mental health and sleep tools, competing for the wellness and coaching market share.
Hevy serves the same habit-forming audience but shifts the focus from general coaching to social-first strength training accountability.
Uses pet-based gamification to encourage habit formation, competing for the same engagement-driven user base as Fabulous.
Lyfta provides a manual-first gym logging experience that appeals to power users who prefer control over the algorithmic coaching in Fabulous.
Lively offers cycle-syncing lifestyle guidance, providing a more niche, hormone-focused alternative to the general habit tracking in Fabulous.
Combines habit building with productivity tools, serving as a direct alternative for routine planning.
Focuses on habit management and goal setting, providing a structured alternative for users building daily routines.
MyFitnessPal is a market-leading nutrition tracker that provides a more comprehensive food database than the habit-focused tools in Fabulous.
Uses a virtual pet to gamify food logging and self-care, mirroring the gamified coaching approach of Fabulous.
Nike Run Club provides free, high-production coaching content that competes with the premium coaching journeys found in Fabulous.
Facilitates habit execution through real-time guidance, serving users who struggle with routine consistency.
Focuses on privacy-conscious habit tracking, serving users who prefer local-only data storage.
Sleep Cycle offers a non-wearable sleep tracking alternative for users who want to improve their routines without purchasing hardware.
Provides a daily routine planner for habit building and self-care, competing for the same lifestyle-focused audience.
StepsApp offers a minimalist, passive tracking utility that serves as a low-friction entry point for users who find the coaching in Fabulous too intensive.
Strava uses social network effects to gamify fitness, providing a community-driven retention loop that contrasts with the individual coaching in Fabulous.
MacroFactor provides a data-driven alternative to Fabulous by using an automated energy expenditure algorithm for nutrition tracking.
Offers personalized mental health support using specialized AI, competing for the coaching segment of Fabulous.
Integrates calendars and habits into a visual timeline, serving users who require structured time management.
Provides self-tests and CBT-based courses for emotional wellness, serving as a specialized mental health companion.
Muscle Booster provides structured, schedule-based fitness routines that compete for the same daily habit-forming audience as Fabulous.
New entrants(2)
Bloom offers a low-guilt habit tracking experience centered on plant growth, serving as a gentle alternative to the structured coaching in Fabulous.
Provides a calendar-based interface for organizing daily tasks and goals, competing for the routine planning segment.
