| Core Identity |
| Developer | HP Inc. | Seiko Epson Corporation | Canon Inc. | Brother Industries, LTD. | Microsoft Corporation | INTSIG Information Co., Ltd | Adobe Inc. |
| Category | Productivity | Photo & Video | Photo & Video | Utilities | Productivity | Productivity | Business |
| Platform | Android, iOS | iOS, Android | iOS, Android | iOS, Android | Android, iOS | iOS | iOS |
| Store Metrics |
| Rating | 0.0 / 5 | 4.7 / 5 | 4.8 / 5 | 4.6 / 5 | 4.7 / 5 | 4.9 / 5 | 4.9 / 5 |
| Ratings Count | 0 | 351,620 | 575,514 | 62,849 | 1,265,429 | 1,790,119 | 1,540,221 |
| Price | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Sep 10, 2019 | Mar 31, 2020 | Jul 22, 2013 | Mar 30, 2021 | Jun 14, 2013 | Aug 28, 2010 | May 31, 2017 |
| Last Updated | May 1, 2026 | Apr 27, 2026 | Feb 26, 2026 | Apr 28, 2026 | May 14, 2026 | Apr 10, 2026 | Mar 25, 2026 |
| Sentiment & Reviews |
| Sentiment | terrible | mixed | mixed | negative | terrible | mixed | positive |
| Score | 15/100 | 65/100 | 65/100 | 35/100 | 25/100 | 45/100 | 76/100 |
| Praises | - Initial setup process provides a quick and easy experience for new printer owners
| - Simplified mobile printing workflow allows users to manage documents and photos with minimal technical friction
| - Simplified mobile printing workflow allows users to print documents and photos directly from their devices
| - Core printing and scanning functionality provides utility when the connection remains stable for users
| - AI-powered assistance provides accurate and helpful information for professional project development tasks
| | - Ease of Use
- Image Enhancement
|
| Complaints | - Application fails to load or displays a blank screen following the latest update
- Mandatory account creation creates unnecessary friction for basic printing and scanning tasks
| - Unreliable wireless connectivity post-update prevents consistent printer discovery and job submission from mobile devices
| - Persistent connectivity failures force users to repeatedly reconfigure printer settings after the initial setup
| - Persistent wireless connectivity failures prevent the app from identifying printers on the local network
| - Forced AI integration prevents users from opening and editing documents within the application
| - Aggressive Monetization
- Data Loss & Support
| - Subscription Cost
- Technical Reliability
|
| Requests | - Offline or local-only scanning functionality to remove the requirement for an active account
| - Granular control over default print settings to prevent automatic image correction and paper type overrides
| - Advanced document scanning features to capture and save multi-page identification cards as single PDFs
| - In-app document management tools for scanning and rearranging pages before finalizing print jobs
| - Rollback to previous functionality that allowed direct editing of office documents
| - | - |
| Strategic Intel |
| Strengths | - Centralized dashboard increases switching costs for multi-device owners
- Printables library drives recurring ink consumption via non-work content
| - Auto-configuration mechanism tailors interface to specific hardware capabilities
- Action Tiles increase daily interaction frequency
- Guided setup reduces support costs for non-technical users
| - Consumable monitoring drives recurring ink replenishment sales
- Guided setup lowers barrier for new hardware owners
| - Refresh EZ Print Subscription locks users into Brother Genuine supplies via automated replenishment
- Extended warranty rewards incentivize hardware registration and long-term app retention
| - System-level identity stack integration drives enterprise seat adoption
- Copilot Notebooks centralize project workflows, increasing switching costs
| - Massive 300M+ user base
- 41-language OCR support
- Advanced multi-format conversion (Excel, Word, PPT)
| - Deep integration with Adobe Document Cloud and Acrobat
- Advanced AI-driven cleanup tools (Magic Eraser, Straighten)
- High brand trust and enterprise-grade security
|
| Weaknesses | - Mandatory account-gating for local scanning tasks
- High-frequency launch-stability failures post-update
- Subscription-based ink models drive brand switching
| - Unreliable wireless connectivity post-update
- Restrictive firmware updates force proprietary ink usage
- Limited document editing and scaling options
| - Persistent connectivity failures erode the daily active habit
- Lack of granular print settings triggers power-user churn
| - Persistent wireless connectivity failures prevent printer discovery on local networks
- Mandatory account registration requirements alienate users seeking simple, frictionless printing access
- Post-update regressions causing print failures drive users toward third-party printing utilities
| - Forced AI chat interface prevents direct document editing
- Fragmented app experience requires multiple installs for basic tasks
| - Aggressive paywalling of legacy free features
- Mandatory watermarks on free tier
- Reports of data loss and poor support responsiveness
| - High subscription cost ($10/mo) causing user friction
- Technical bugs including login loops and data loss in multi-page scans
- Lack of specialized ID/Passport scanning modes
|
| Pricing | freemium | free | free | freemium | freemium | subscription | freemium |
| Momentum | Steady | Maintenance | Maintenance | Maintenance | Intense | Active | Maintenance |
| Update Cadence | 5 versions, 5 majors/6mo, ~36d avg | 4 versions, ~22d avg | 5 versions, 2 majors/6mo, ~60d avg | 5 versions, 2 majors/6mo, ~12d avg | 5 versions, ~13d avg | 5 versions, 1 majors/6mo, ~6d avg | 1 versions |
