Alphablocks, How to Write icon
Alphablocks: Letter Fun icon
Alphablocks World icon
+18

Blue-Zoo

For parents and caregivers of children aged 3-6 seeking curriculum-aligned supplemental learning tools based on familiar television characters.

21apps3.5(33K) Multi-theme

Snapshot

Who is Blue-Zoo?

Bringing BAFTA-nominated preschool television franchises to life through interactive multisensory learning apps for early childhood development.

Target audience

ParentsCaregivers of children aged 3-6 seeking curriculum-aligned supplemental learning tools based on familiar television characters

Top rival

PBS KIDS

Other rivals

Portfolio

Free 13
21
apps
Education12
Games6
Educational2
Entertainment1

Last updated

Meet the Numberblocks!

v01.07.00

9mo ago

Intense

Publisher DNA

What defines Blue-Zoo?

Publisher DNA

Primary focus

Educational apps for preschool children

Scale

studio

Target audience

Parents and caregivers of children aged 3-6 seeking curriculum-aligned supplemental learning tools based on familiar television characters.

Origin

An animation studio known for BAFTA-nominated CBeebies shows like Alphablocks and Numberblocks.

Intense

Portfolio momentum

Released 59 updates across 20 apps in the last 6 months with 100% of the portfolio currently active.

Last release 6d agoActive apps 20

Portfolio

What does Blue-Zoo ship?

Apps

21 apps analysed

Alphablocks, How to Write icon
Alphablocks, How to Write

Featuring the Numberblocks

3.3(65)
View Intel โ†’
Alphablocks: Letter Fun icon
Alphablocks: Letter Fun

Master your phonics letters and sounds with the Alphablocks!

3.8(172)
View Intel โ†’

Clear, ad-free premium value proposition

  • Strong brand recognition via the Alphablocks IP
Alphablocks World icon
Alphablocks World

Learn to read the fun way!

3.3(2K)
View Intel โ†’

Curriculum-aligned phonics content ensures educational trust

  • Interactive phonics-based learning mechanics provide significant educational value for young children
  • Critical video playback failures prevent core educational content from loading for subscribers
Big Tree City: Coloring Game icon
Big Tree City: Coloring Game

Join the colouring fun for kids!

4.6(42)
View Intel โ†’
Colorblocks World icon
Colorblocks World

Enter the magical world of the COLOURBLOCKS!

3.7(810)
View Intel โ†’

Distributed across 20 markets, strongest in Europe.

Based on 8 of 21 apps with localized market data, more coverage rolling in as scans complete ยท last scanned .

Americas (4)

  • United States8 / 8
  • Brazil4 / 8
  • Mexico4 / 8
  • Canada2 / 8

Europe (9)

  • France4 / 8
  • Germany4 / 8
  • Portugal4 / 8
  • Spain4 / 8
  • Italy2 / 8
โ€บ+4 more europe markets
  • Netherlands2 / 8
  • Sweden2 / 8
  • Turkey2 / 8
  • United Kingdom2 / 8

Asia-Pacific (7)

  • South Korea4 / 8
  • Australia2 / 8
  • India2 / 8
  • Indonesia2 / 8
  • Japan2 / 8
โ€บ+2 more asia-pacific markets
  • Singapore2 / 8
  • Vietnam2 / 8

Core markets (8/8 apps)

United States

User Sentiment

How do users feel about their apps?

Unlock the app dragging this portfolio down.

Access the full report for free

Rivals

Who does Blue-Zoo compete with?

The rivals identified

Nemeses(2)

Monkimun

known forLingokids: Games & Shows

1 app4.3Education

Lingokids dominates the phonics and early literacy space with a massive, highly active user base and a superior content release cadence.

Teach Your Monster

known forMath: Teach Monster Numbers

1 app4.5Education

This app serves the exact same early-years numeracy niche with a high-production, narrative-driven approach that directly competes for the same preschool audience.

Contenders(7)

PBS KIDS

known forPBS KIDS Games

2 apps4.4Education

Leverages massive brand recognition and a vast library of familiar character-based games to capture user attention.

Age of Learning

known forEarly Learning Academy

1 app4.5Education

A long-standing industry standard that offers a comprehensive, structured learning path for early readers.

BABYBUS

known forBaby Panda's School Bus

1 app4.5Education

A massive player in the educational space that uses character-led experiences to maintain high user retention.

Bebi Family: Educational Games for Kids

known forBaby Games: 2+ kids, toddlers

1 app4.7Education

A direct alternative for the toddler segment, focusing on a broad suite of mini-games for early development.

Bimi Boo Kids Learning Games for Toddlers FZ

known forPreschool Games for Toddler 2+

2 apps4.2Education

A high-volume competitor that dominates the preschool category through consistent updates and broad thematic coverage.

Khan Academy

known forKhan Academy Kids

1 app4.8Education

Provides a high-quality, completely free alternative that directly competes for the same early-literacy audience.

StoryToys

known forLEGOยฎ Bluey

3 apps4.3Education

Shares the same IP-driven educational strategy but focuses on a different popular children's franchise.

Same space(3)

Epic Kids

known forEpic: Kids' Books & Reading

1 app4.7Education

Focuses on the reading component of literacy, serving as a primary alternative for parents prioritizing book access.

FERRERO TRADING LUX S.A.

known forApplaydu Play & Discover

1 app4.3Education

Uses an augmented reality approach to engage children, offering a different interaction model for learning.

SpeedyMind

known forMathHero: Math Games for Kids

2 apps4.6Education

Targets the same educational subject matter but focuses on a slightly older, more competitive demographic.

New entrants(3)

iHuman (SG) PTE

known forAha World: Avatar & Family Fun

1 app4.8Education

Shows significant recent activity and high user engagement, focusing on open-ended creative play.

KIGLE

known forCocobi Baby Care - Babysitter

1 app4.0Education

A recent entrant showing active development and a focus on nurturing-style educational play.

Simply

known forSimply Draw: Learn to Draw

1 app4.7Education

Demonstrates rapid growth and high-frequency updates, signaling a strong entry into the educational app market.

Frequently asked questions

How many apps does Blue-Zoo publish?
Blue-Zoo has 21 apps tracked by Marlvel, primarily in the Education category.
What kind of apps does Blue-Zoo make?
Blue-Zoo's portfolio is concentrated in Education and Games, with an average rating of 3.5/5 across rated apps.
What is Blue-Zoo's top app?
By review volume across the portfolio, Meet the Numberblocks! is Blue-Zoo's best-known app tracked by Marlvel.
In how many countries are Blue-Zoo's apps available?
Marlvel has tracked Blue-Zoo's apps across 20 countries.

What fed this analysis

Apps analyzed:
20
With full intel:
2
With overview:
20
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Blue-Zoo, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. โ€œBlue-Zoo intelligence.โ€ Updated 2026-04-23. https://marlvel.ai/publishers/blue-zoo

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Data licensed under CC-BY-NC 4.0