NaturalCycles Nordic AB
For women over 18 seeking non-hormonal birth control or pregnancy planning tools based on physiological data.
Known forNatural Cycles Fertility App
Natural Cycles Fertility AppFor women over 18 seeking non-hormonal birth control or pregnancy planning tools based on physiological data.
Natural Cycles Fertility AppProviding women with FDA-cleared, hormone-free contraceptive tracking through personalized basal body temperature data and algorithmic analysis.
Target audience
Portfolio
Free 1Last updated
Natural Cycles Fertility App
v5.7.5
2mo ago
Primary focus
Digital contraception and fertility tracking
Scale
indie
Target audience
Women over 18 seeking non-hormonal birth control or pregnancy planning tools based on physiological data.
Maintains a consistent update cycle for its flagship app, with 2 releases in the last 6 months and a major update within the last 30 days.
1 app analysed
The only FDA Cleared fertility & ovulation tracker for birth control & pregnancy
Wearable integration reduces daily user friction
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
With over 390k reviews and a high release cadence, Clue is the dominant market leader in the cycle tracking space.
Strategic outlook coming soon.
What fed this analysis
A high-volume competitor that captures a significant segment of the casual, mass-market cycle tracking audience.
Directly competes on the BBT-tracking and fertility-focused niche with a strong clinical-adjacent feature set.
A long-standing legacy player in the period tracking space with a massive, established user base.
Adjacent health-tech player that uses heart rate variability to track stress and recovery, overlapping with physiological tracking.
Shows high development velocity with 21 releases in the last six months, signaling an aggressive push for market share.
Rapidly growing in popularity with a unique, astrology-integrated approach to cycle tracking that attracts younger demographics.
